KANSAS CITY, Mo. — With 15 years of proven success in business-to-business marketing in the healthcare and healthcare education industry, Dan Hughes, MBA, is the newest expert to join the Dobies Health Marketing team. As Director of Marketing Services, Dan works collaboratively with clients and the Dobies team to ensure seamless delivery of strategies and communications that drive results.
“We are thrilled to welcome Dan to our team because his experience speaks for itself,” said Angie Leondedis, Vice President of Client Services. “In addition to great business acumen and an in-depth understanding of product and sales lifecycles, he has an impressive record of helping companies grow, position and promote their products successfully.”
Dan’s career highlights include marketing leadership roles in medical publishing, medical device and physician association organizations. From competitive analysis, market segmentation and customer research to strategic planning, project management and product marketing, he is passionate about helping healthcare companies meet and exceed their goals.
In his previous roles, Dan worked closely with marketing agencies that supported their business and revenue growth efforts, giving him an in-depth understanding of agency operations and processes. He says working for a healthcare-specialized firm like Dobies Health Marketing feels like the natural next step for his career path.
“Successful marketing starts with understanding the customer, the competition and the market landscape – so data must be the driving force behind it,” Dan said. “When it became clear that the team at Dobies lives by that truth as much as I do, I knew I’d found a great fit.”
Dan has an MBA from the Olin School of Business at Washington University in St. Louis and a bachelor’s degree in government and international studies from Notre Dame. He attributes his study of political science to having laid the groundwork for professional soft skills like building trust, being persuasive and fostering consensus – three key ingredients to delivering great marketing results.
Contact Dobies Health Marketing online or call 816.753.3336 to learn more about the firm’s breadth and depth of expertise. If you are interested in joining the Dobies Health Marketing team, several great career opportunities are currently available – view them here and apply today.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.