Carol Dobies, MBA, Chief Executive Officer & Founder

About Carol Dobies, MBA

Carol has 35+ years of healthcare marketing experience in privately operated and publicly traded healthcare firms. Her expertise in marketing strategy and branding keeps campaigns strategically aligned with senior leader expectations. Carol was named one of 25 Women Who Mean Business by the Kansas City Business Journal in 2007 and honored among 2010 Influential Women by Kansas City Business magazine.

Entries by Carol Dobies, MBA

Brand Audits Reveal What Healthcare Brands Are Really Saying

May 10, 2010/in Healthcare Branding/by Carol Dobies, MBA

Brand is about what you do, who you are. It’s your DNA. Why is it then that so many still consider brand to be about the look, the feel, or the words on a page? Ask yourself this: The clothes you wear create an impression, but do they fundamentally change who you are? No. The […]

What Is Your Healthcare Brand Really Saying?

May 9, 2010/in Healthcare Branding/by Carol Dobies, MBA

Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.

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