About Diane Morgan

As Content Development Director, Diane oversees the development and transformation of ideas, key messages and strategic focus into final copy for all client deliverables. She has specialized in healthcare communications since 2006 and works across all media, including web/digital, print, TV/radio, email marketing, direct mail, and more. Through a combination of writing expertise, technical competency and deep healthcare knowledge, Diane brings a uniquely comprehensive approach to content marketing.

Entries by Diane Morgan

Healthcare Websites: Giving Patients What They Want

So…what do you think of our new website? We hope you like it as much as we do, because if we don’t provide a helpful, informative and visually appealing experience while you’re here, then we’re just wasting space, plain and simple. This is especially true for hospital and physician practice websites. These sites should be […]

Word Clouds Put the “Fun” in Functional for Marketers

You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy for web surfers to determine if any given blog or post interests them enough to keep reading. But for marketers, word clouds offer communication tools that can be used outside the blog as well. At […]