KANSAS CITY, Mo. — Dobies Health Marketing was recently honored as a member of the 25 Under 25® Class of 2016 by Thinking Bigger Business Media. Each year, the 25 Under 25 program recognizes a select group of small businesses for having a positive economic, social and community impact in the Kansas City area. Honorees […]
Dobies Health Marketing is pleased to announce the launch of its new product, soviews+, a comprehensive analysis of competitive messaging and advertising data that empowers healthcare leaders and marketers to make highly informed decisions about local advertising efforts: Uniquely designed for healthcare marketers by healthcare marketers, soviews+ is an interactive, online profile that delivers hard-to-find data […]
“I solemnly swear to not do dumb stuff around trains.” Melbourne Australia’s Metro Trains is here to tell you not thinking about train safety is dumb. The campaign, Dumb Ways to Die, pulls no punches and gets the message across loud and clear. Instead of using traditional messages to promote train safety, the creators of […]
Melissa Coon joins as Public Relations Manager KANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing, branding and advertising firm, has expanded its communications team with the addition of Melissa Coon, Public Relations Manager. Melissa develops, distributes and manages public relations, marketing communications, and social media content for Dobies Health Marketing and its clients. […]
Note to our readers: If you’re a physician using Twitter a lot, you already know what we’re about to tell you – and we encourage you to share it with a colleague who doesn’t tweet, but should. However, if you’re new to Twitter, read on… We’ve been getting a lot of questions from our healthcare provider […]
KANSAS CITY, MO – Dobies Health Marketing and our clients competed in the 32nd Annual Healthcare Advertising Awards, announced on April 24, 2015. We submitted two campaigns and each won! Not bad odds given more than 3,500 entries were submitted, making this the largest healthcare advertising competition in the United States and Canada. Winning campaigns […]
We are a passionate group of people at Dobies Health Marketing. We take deep pride in our work and strive to help our clients improve the health of their communities. We know the campaigns we create, the brands we craft and the strategies we use can deeply impact the lives and health of others. After […]
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market share objectives while ensuring leadership approval of your expenditures, align your marketing budget with the organization’s business plan. For example, if your organization has strategic pillars, allocate budget dollars to those pillars; if your organization […]
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience. To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback […]
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of the internet, social networks and mobile browsing has changed how healthcare consumers seek out information. For healthcare marketers to reach audiences with meaningful, helpful information when and where people are looking for it, it’s critical […]
