It’s a new year! If your goal is to improve your hospital or healthcare practice brand this year, we have several tips to get you started on a path to success. This week’s topic is what it means to live your brand. Living your Brand: Why, How, What and Who When you communicate a brand […]
“InFocus” showcases the unique personalities and talents on our team at Dobies Health Marketing. This week’s Q&A is with Thom Ludtke, Vice President of Client Services. Welcome Thom – time to get InFocus! Tell us a little about yourself and your background. Twenty years ago, I would have told you I was on a career […]
KANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing, branding and advertising firm, has hired two new marketing professionals to its core marketing team in recent months. The new hires, Thom Ludtke and Rachel Caldwell, bring new talent to the agency’s breadth of marketing expertise. As Vice President of Client Services, Ludtke is in […]
‘Tis the season for tradition, and to us that means our annual Holiday Scavenger Hunt! Each year at Dobies Health Marketing, we team up with our friends and associates at Group 3 Solutions to celebrate the holidays with an afternoon away from the office and around our great city. While we tend to share A […]
Healthcare Marketers Proudly Recognized for 2014 Advertising Campaigns KANSAS CITY, Mo. – Last month, through its Emerald Awards program, the Kansas Association of Health Care Communicators (KAHCC) recognized the outstanding advertising achievements behind two recent campaigns from Lawrence Memorial Hospital (LMH). As LMH’s agency of record, Dobies Health Marketing developed and executed the two award-winning […]
“InFocus” showcases the unique personalities and talents on our team at Dobies Health Marketing. This week’s Q&A is with Shelly Searles, Creative Services Manager. Welcome Shelly – time to get InFocus! Tell us a little about yourself and your background. My first design job was interning at Pier 1 Imports in Ft. Worth, Texas in 1995. […]
Kansas City, Mo. – Arcadia Solutions, a healthcare/HIT consulting firm with offices in Boston, New York, Seattle and Austin, has retained Dobies Health Marketing for brand development services. Arcadia Solutions works with healthcare providers and payers to develop data-driven strategies that improve healthcare quality, lower costs, and meet objectives in healthcare transformation (e.g. ACOs, PCMHs, […]
Kansas City, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed community hospital and client of Dobies Health Marketing (DHG) since 2008, today announced an agreement with Geonetric, Inc. for development, maintenance and hosting of a new LMH website. DHG assisted with the selection by writing the requirements document and leading the RFP review process. In […]
Kansas City, Mo. – KCBioMedix®, a leader in neurodevelopmental care technologies for premature infants, has retained Dobies Health Marketing (DHG) to develop a new corporate identity, brand strategy and marketing plan. DHG will lead the initiative by working closely with KCBioMedix leadership to revise the organization’s mission, vision, values and overall strategic intention (brand platform), […]
Kansas City, Mo. – Reproductive Resource Center (RRC), a reproductive health, infertility and IVF clinic located in Overland Park, Kan., has retained Dobies Health Marketing to develop a strategic marketing plan. Marketing priorities will be data-driven, with patient experience research as the centerpiece of the planning.
