4 Reasons Healthcare Companies Should Engage Moms

The ease of information-sharing today means people are actively seeking out health-related information now more than ever. As a result, consumer-facing healthcare companies are under added pressure to continuously increase and improve marketing efforts as they compete for business.

As we all know, there’s no one silver bullet. Healthcare marketing strategies must recognize the varying needs and perceptions of target audiences across many demographics. When it comes to connecting with those most in charge of healthcare purchasing decisions, however, there is one group you never want to ignore: moms……