strategic marketing + creative communication = healthier brands

We wowed our first client 32 years ago, and we’ve been hooked on that feeling ever since. Since 1992, healthcare organizations of all types and sizes have called on us to make their companies healthier.

Yes, healthier. When you work with us, you get a trusted partner who factors research, goals, strategies, brand promises, operational readiness and results into every equation. With the unique level of strategy we bring to every engagement, our clients expect powerful results…and we deliver.

our vision

At Dobies Health Marketing, our vision is to create healthier brands across the entire healthcare industry. To achieve our vision, we will always remain true to our core mission and the promise we make to every client:

  • Our mission: We combine strategic marketing and creative communication to create healthier brands. We come to work every day because we make a difference in how people think about health. We succeed when our strategies, words and designs inspire better, more informed decisions about health and contribute to improved care and quality of life for patients.
  • Our brand promise: Always engage strategy first.

how we work

Dobies process circle

Discover your difference.

Brand differentiation requires a firm grasp on current positioning and customer expectations. We conduct research and look closely at all the right data to discover exactly who and where your customers are, what they want, and how to reach them.


Connect the dots.

In addition to market research and trends, our planning considers operational readiness, competitive reactions and more. Because we lead with marketing strategy, we connect everything we do to your organization’s business plan.


Promote what works.

We make healthcare brands come to life with our unique blend of strategy and creativity. Our campaigns captivate customers where they live, work and play, while ensuring your advertising aligns with your marketing goals and business plan.

We make it look easy, but there’s nothing simple about what we do. As healthcare marketing experts, we navigate complex industries and customer interests to produce measurable results every time.

We listen. We probe. When necessary, we challenge. We engage at a deeper level than most because we want you to succeed. Through our Discover-Connect-Promote approach, we make everything come together seamlessly to deliver return on your marketing investment.

our creative capabilities

We connect strategic thinking and creative communications to help our clients succeed. Enjoy this brief reel of our creative work to learn more.

our history

When Carol Dobies, MBA, founded our firm in 1992 (then d.b.a. Dobies & Healthcare Associates, Inc. and later, Dobies Healthcare Group), she unlocked her “strategy first” approach for healthcare marketing – a model that continues to drive our promise and performance today. In 1995, we launched a collaborative, healthcare-focused digital and search engine marketing division in partnership with Group 3 Solutions. The innovation behind our partnership comes to life when clients need our full breadth of strategy, creative and digital expertise.

In 2014, we expanded our team to include experts in academic medicine, data analysis and managed care which allowed us to deliver more robust strategic and creative solutions to meet our growing B2B and B2C healthcare customer base. Today, Dobies Health Marketing is a well-known strategic advisor in marketing, advertising and branding serving a broad range of client partners at the forefront of healthcare transformation.

our social purpose

Social purpose is an integral part of who we are as a company. We engage in creating healthier communities and support the effectiveness of a cause-driven culture. We leverage our resources, talent and time to improve our local communities through a Give-Join-Care approach:


Each year, we donate a portion of our income back to our local community, giving funds to causes that promote better health.


As a team, we are inspiring healthy choices and addressing childhood obesity in our local community – one apple at a time.


Individually, we each volunteer one hour per month for causes and events that create healthy KC communities.


Badge from Design Rush showing our ranking as a "Best Healthcare Digital Marketing Agency"
Best Web Developers in Kansas City award
Gold-certified Healthy Kansas City Company 2020-21 (logo)
Logo signifying Dobies Healthcare group as a member of the 2016 Class of 25 Companies with under 25 Employees
Carol Dobies named among Women Who Mean Business in Kansas City (award logo)