The people of Dobies Health Marketing are highly trained healthcare marketing strategists, creative directors, designers, writers, digital developers and project managers. We are also brand builders, storytellers, social marketers, web traffic controllers and more – and we make your life easier by working as an extension of your team.
Founder & Chief Executive Officer
Carol has 35+ years of healthcare marketing experience in privately operated and publicly traded healthcare firms. Her expertise in marketing strategy and branding keeps campaigns strategically aligned with senior leader expectations. Carol was named one of 25 Women Who Mean Business by the Kansas City Business Journal in 2007 and honored among 2010 Influential Women by Kansas City Business magazine.
President & Chief Strategy Officer
Having spent 30 years elevating healthcare brands, Julie is a highly esteemed healthcare executive and business leader. She was the lead hospital representative in establishing The University of Kansas Hospital academic medical center brand and developing its market-leading cardiovascular and oncology service lines. She also led the marketing and communication strategy that contributed to The University of Kansas Cancer Center’s NCI designation in 2012, as well as overall health system branding and marketing efforts.
Vice President, Creative & Media Services
A proven and results-focused marketer of 25 years, Thom has helped a diverse set of businesses build strong brands and grow revenue through integrated marketing programs. As an experienced leader in data-driven strategic planning and account management, he is highly engaged with clients and committed to working collaboratively to achieve their business goals.
Vice President, Client Services
With more than 30 years’ experience in the health and hospital industry, Angie plans, manages and directs strategic marketing initiatives, cultivating partnership-level relationships with clients to ensure they meet their strategic objectives. Her expertise includes multiple channel integration, branding and identity, thought leadership, C-suite strategy, change management, and program and product launches.
Vice President, Finance
With more than 20 years of finance and accounting experience, Angela oversees the financial health of our company and ensures all financial relationships run smoothly for our clients and vendor partners. She also excels in operations management and leads systems implementation and process improvement for the firm.
Director, Marketing & Client Services
Lindsey works with senior strategists and tactical teams to plan, manage and direct highly integrated marketing and brand strategies. For more than a decade, she has worked in various strategic communications and media roles. Her expertise includes planning and executing integrated marketing campaigns, public relations, social media and crisis communications.
Director, Marketing & Client Services
Emily is a senior strategist who ensures excellence in client service alongside effective, data-driven marketing, branding, and advertising strategies. With 15+ years of experience in marketing communications, she works collaboratively with internal and external teams to ensure all strategies and tactics support client needs and objectives.
Director, Content Development
Diane oversees the development and transformation of ideas, key messages and strategic focus into final copy for all client deliverables. She has specialized in healthcare communications since 2006 and works across all media, including web/digital, print, TV/radio, email marketing, direct mail and more. Through a combination of copywriting expertise, technical competency and deep healthcare knowledge, Diane brings a uniquely comprehensive approach to content marketing.
Art Director
Jeff is an experienced art director who collaborates with designers, writers and account leads to produce eye-catching and highly effective creative campaigns, websites and more. With two decades of graphic design experience, Jeff brings a critical but highly creative eye to design that inspires action and promotes brand awareness.
Art Director/Graphic Designer
Laura works closely with design, content and media teams to infuse unique creative energy into marketing campaigns, branding initiatives, web designs and much more. With more than 20 years of experience in graphic design, Laura is known for her ability to blend critical thinking with creativity, producing visuals that tell stories, inspire action and enhance brand awareness.
Digital Marketing Manager
AJ uses data-driven insights to optimize performance and budgets for B2C and B2B digital marketing strategies. He helps strategize and develop marketing plans across a wide variety of digital media, including programmatic display, web and search optimization, email and social marketing, and more. AJ translates market research, competitive intelligence, and other data into actionable strategies and tactics to guide differentiation and advertising strategies for our clients.
Marketing Manager
With solid experience managing accounts and ensuring service excellence, Tristan plans and manages integrated marketing, communications and advertising strategies for hospital and health care clients. She works collaboratively with our strategists to advise clients on effective marketing and positioning strategies, and with our creative/production teams to ensure our work always meets and exceeds client expectations on quality, timing and budget.
Health Data Strategy Manager
Derek translates data into actionable business intelligence for smart strategy and execution. From market research to reporting and analytics, data visualization, dashboarding, project management and more, Derek delivers data-driven insights that inform strategic marketing plans and support our clients’ business goals.
Senior Media Planner
As Senior Media Planner, Tonya ensures smart and seamless media planning, buying and execution across multiple platforms, including traditional, digital, social, streaming, search and programmatic channels. With extensive experience in digital marketing strategy, she works closely with Dobies’ internal teams and national buying partners to support successful advertising campaigns for clients.
Video Producer
With 15 years of experience in developing audio/visual content, Ryan brings stories and brands to life through video, TV and radio, social media, podcasts, and more. A skilled videographer, editor, director and audio specialist, he shares his passion for visual storytelling by providing conceptual ideation and innovation to support the creative aspects of multimedia projects.
Senior Healthcare Writer
Since 1992, Holly has been developing and managing content that resonates and inspires action. With extensive writing experience for health marketing firms, creative agencies, corporations and news organizations, Holly is a storyteller who can write, edit, collaborate, persuade and direct for marketing communications across all media. She executes the creative direction and strategy for our clients with content that makes connections and creates healthier brands.
Senior Creative Specialist
With extensive healthcare marketing and communications expertise, Mary manages creative projects across various media, tracking tasks from concept through completion and beyond. Her work ensures service excellence for our clients, team members and vendor partners. As a vital member of our project management team, Mary supports high-quality, highly integrated campaign strategies and tactics, leading a group of marketing specialists in coordinating projects across all workflows.
Marketing Specialist
Jessica collaborates closely with creative, content, media, production and client services teams to support workflow and outputs for client marketing, branding and advertising projects. She coordinates project work, maintains timelines and delivers assets for production, paid media, organic social and highly integrated creative campaigns.
Marketing Specialist
With a business marketing background and a passion for healthcare, Tori collaborates with our creative and client services teams to support and coordinate an array of client projects. Bringing her knowledge of client needs and objectives, integrated marketing tactics and project management to life on every task, Tori is highly instrumental in maintaining project schedules within budget and scope.
Marketing Specialist
With experience in advertising and event management, Jade supports and coordinates projects to ensure alignment, efficiency and on-time delivery. She monitors and helps manage workflows for creative and public relations campaigns, supporting our creative and client services teams in providing excellent service and deliverables for hospital clients.
Marketing Specialist
Katie supports, tracks and helps manage day-to-day activities between clients, client services, and our creative, content, media and production teams. Through close collaboration and a commitment to excellence, she helps ensure seamless service with on-time, on-budget delivery.
Production Artist
With experience in advertising and event management, Jade supports and coordinates projects to ensure alignment, efficiency and on-time delivery. She monitors and helps manage workflows for creative and public relations campaigns, supporting our creative and client services teams in providing excellent service and deliverables for hospital clients.
Administrative/Accounting Assistant
With more than a decade of experience in finance and office management, Kaleigh supports agency accounting and administrative operations. In addition to accounts payable, reporting and other financial duties, she assists team members with a wide range of administrative and IT tasks to help ensure creative and client services teams stay focused on client needs.
Graphic Designer
Shelly has 20 years of experience helping clients develop brands and promote products in highly effective ways. Specializing in design for healthcare organizations, she brings creative strength and a collaborative spirit to her role in establishing the creative vision for integrated high-visibility campaigns across all media.
Healthcare Writer
With a background in creative writing and journalism, Jill writes and manages integrated multimedia content for client communications while providing compelling copy across various marketing and PR channels. She also assists with content strategy, applying strong critical thinking skills for results-oriented, audience-centric messaging that meets business and marketing objectives.
Healthcare Writer
From medical social worker to marketing executive, Donna has spent 20+ years in healthcare, developing innovative strategies with creative, inspired content. She began writing at The Harvard Crimson and honed her skills as a journalist. With a magazine, radio show and expo all designed for the burgeoning 50+ crowd, Donna provides unique insight into this critical market. Her grant writing has garnered millions for nonprofits. Donna is a wordsmith who brings passion and imagination to weave magic into our client stories.
Digital Services Lead
Darrin leads interactive strategy and oversees digital advertising campaigns. He has more than two decades of communications experience and has served our healthcare clients since 1995 through our partner company and digital marketing division, Group 3 Solutions. His extensive background in integrated interactive marketing strategy, PR and web development helps our clients effectively communicate digital messages.
Digital Project Manager
Eva has 15 years of experience serving the healthcare industry with integrated marketing and communication services. She currently serves as project manager for numerous interactive and digital clients. Her background includes client service, project coordination, creative development, and SEO/SEM services. She has deep knowledge of Google paid and tracking digital services and experience with production of all marketing media from traditional to digital development.
Senior Developer
With web development experience spanning the last decade, Chris brings extensive expertise to our digital team. His work includes a wide variety of interactive projects for clients of all industries, including healthcare, communications and technology. As Interactive Developer, Chris supports many web-based initiatives for our clients.
Developer
Ryan analyzes client search visibility, monitors social media presence and tracks website analytics to develop client strategies and implement search and social marketing efforts.
Media Services Lead
JoMarie, founder of bertoncinMEDIA, has 20 years’ experience in media and advertising, serving many clients within the healthcare industry. As our Media Services Lead, JoMarie helps ensure all creative communications reach target audiences with the right mix and frequency. She was honored twice by Media Mix of Kansas City as Buyer of the Year (nominated again in 2015), and nominated twice for Agency Director of the Year. She is also named in Who’s Who in Successful Professionals and Business.
Digital Media Lead
As Senior Director for Goodway Group and Digital Media Lead for Dobies Health Marketing, Elizabeth “EZ” Zupkow has extensive experience in digital media strategy and execution. As a collaborative partner, she shares our mission by serving healthcare organizations in ways that translate to expanded patient/customer volume. EZ views research and data as key starting points for holistic planning and believes leveraging analytics across all channels delivers the best results.
