Word Clouds Put the “Fun” in Functional for Marketers

You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy for web surfers to determine if any given blog or post interests them enough to keep reading. But for marketers, word clouds offer communication tools that can be used outside the blog as well.

At their most basic level, word clouds make text on a page look more exciting than, well, text on a page. You can use them to convey data and information in a way that breaks the mold of standard presentation formats like slides, spreadsheets and pie charts……

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