Leveraging the Right Data in Your Hospital Marketing Strategy

Jordan Kloewer, our senior health data analyst, recently led a discussion at the KC HEALTH Communicators’ fall 2022 conference. His presentation, “Data-Driven Marketing: Leveraging Data for Focus and Measuring What Matters Most,” explored best practices for informing smart hospital marketing plans. Key takeaways from Jordan’s presentation are summarized below.

We all know healthcare generates a huge amount of data. With the volume of information already out there – and the fact that data on healthcare is expected to grow double-digits faster than it will in other major industries like finance and media – a question on every hospital marketer’s mind right now is this:……