Hospital Marketing & the CEO Insights Behind Greater Success

In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson Reuters research involving 100 Top Hospitals® CEO Insights, it struck me how closely the top three hospital success factors align with the three primary marketing responsibilities I mentioned in my blog post. Let’s take a closer look.

According to “strong patterns in guiding philosophies” that emerged from CEO insights in the study, the top three hospital success factors are listed below, each accompanied by my own assessment of its application in marketing:……