Emotional Branding in Healthcare

As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true.

To connect emotionally in ways that build affinity and loyalty, make it authentic by carrying that connection through the entire patient experience. Research shows the difference between having ‘emotionally connected’ customers, as opposed to those who are just ‘highly satisfied,’ can be measured in dollars and cents. Through those measurements, we see emotional connections create more valuable customers. For the skeptics out there, consider this:……