Healthcare Marketing Strategy Creates a "Flywheel Effect"

In his book, Good to Great, nationally recognized business author, Jim Collins, references the Flywheel Effect as key to an organization’s success. This concept has long guided my strategic leadership capabilities as a healthcare marketing professional. As the former Vice President of Marketing for a major academic medical center, I developed marketing strategies designed to position the organization as a market leader. I analyzed data, combined with competitive advantages and an understanding of the operational imperatives needed, to ensure success and develop a road map for growth.

Jim Collins uses the analogy of the flywheel, a device designed to smooth a machine’s operation through its ability to store energy, generate momentum and maintain a constant rotational speed, to describe how organizations can grow and continually progress. As a marketing professional, energy, momentum and constant forward movement have always been keys to my success. I believe a solution that ensures the Flywheel Effect is worth sharing……