Dobies Health Marketing Names Chief Strategy Officer

KANSAS CITY, Mo. — Dobies Health Marketing has appointed Julie Amor, MHA, as the firm’s Chief Strategy Officer. In this new role, Amor will engage in the development of market-leading strategies for health industry clients and lead innovative growth scenarios for Dobies Health Marketing, fostering long-term partnerships for the firm.

“This is an exciting time for our company – we are forming new relationships that allow us to define strategies essential to our clients’ success in the ever-changing healthcare environment,” said Carol Dobies, CEO and Founder. “Julie is a dynamic leader with decades of industry experience and knowledge to help us realize our vision of creating healthier brands across the entire healthcare industry.”

Amor’s healthcare background includes more than 25 years in strategy, marketing, branding and operational intelligence. In her most recent role as Vice President, Marketing and Corporate Communication at The University of Kansas Hospital, Amor led strategic and operational execution for the hospital’s corporate communication, internal branding, affiliation-related integration and employee engagement, serving an instrumental role in the strategic transformation of the hospital’s brand identity. Other former employers include New Directions Behavior Health and Tutera Group. Amor has a master’s degree in Healthcare Administration from Park University and a bachelor’s in Marketing Communications from the University of Missouri-Kansas City, where she also earned a Certificate in Gerontology. In addition, she has served on the Board of Directors for Kansas City Public Television since 2009.

“Healthcare marketing strategy is my passion, and I am thrilled to join this exceptional team, where our strategy-first approach positions us as a fierce competitor among the nation’s most prestigious healthcare marketing firms,” said Amor, adding that Dobies Health Marketing is superior in its ability to position clients for future growth. “Having spent my entire career in healthcare marketing, I know it is here that I can apply my experience in meaningful ways to truly impact future health.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.