With Laura Hutchinson Joining the Team, Graphic Design Enjoys Healthy Growth at Dobies Health Marketing

Laura Hutchinson, Art Director/Graphic Designer – Dobies Health Marketing

Laura Hutchinson, Art Director/Graphic Designer

KANSAS CITY, Mo. — The healthcare-specialized creative team at Dobies Health Marketing continues to grow, as the firm recently welcomed Laura Hutchinson as Art Director/Graphic Designer. Laura works closely with design, content and media teams to infuse unique creative energy into marketing campaigns, branding initiatives, web designs and much more.

With more than 20 years of experience in graphic design, Laura is known for her ability to blend critical thinking with creativity, producing visuals that tell stories, inspire action and enhance brand awareness. “Laura is an award-winning graphic artist with a wealth of talent and experience,” said Thom Ludke, Vice President of Creative & Media Services. “Her proven ability to translate complex ideas into visually stunning designs makes her an invaluable addition to our firm.”

Prior to joining the Dobies team, Laura was a senior-level art director at Elevance Health, where she ensured design consistency and quality for a wide variety of projects, from high-profile multimedia campaigns to large-scale exhibit work. Additionally, as a senior designer for firms ranging from small studio environments to large corporations, she has extensive experience managing creative projects and delivering design excellence across a full spectrum of B2C and B2B sales and marketing needs. She is an alum of The University of Kansas with a fine arts degree in visual communications and graphic design.

“It’s exciting to join such a healthy, growing company – and a place where I’m not only helping to build healthier brands but also connecting people to better health,” said Laura. “It’s amazing to be able to make a difference by doing what I love, and I’m thrilled to be here.”

Laura’s arrival is part of a broader growth trend at Dobies Health Marketing, where the creative and media team recently welcomed Senior Media Planner Tonya Morton and Production Artist Maggie Krout. If you’re interested in joining the team, opportunities are still available – view current openings here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes Katie DeClue, Marketing Specialist

Katie DeClue, Marketing Specialist – Dobies Health Marketing

Katie DeClue, Marketing Specialist – Dobies Health Marketing

KANSAS CITY, Mo. — To keep pace with its growing client base, Dobies Health Marketing continues to expand its client services team. Recently, Katie DeClue, a marketing and communications professional with health industry experience, joined the team as Marketing Specialist.

In this role, Katie supports, tracks and helps manage the day-to-day activities between the client, client services and the firm’s other teams as needed, including creative, media, data analytics and more. Through close collaboration and a commitment to excellence, she helps ensure smooth execution that is on time, on budget and on point.

“Katie brings valuable knowledge, hands-on experience and great enthusiasm to this position, and we’re thrilled to have her on the team,” said Angie Schwartz, Vice President, Client Services. “Whether she’s coordinating project flow, serving clients or supporting strategic initiatives, she comes prepared to give her very best every time.”

With a passion for the power of integrated marketing that aligns with core objectives and connects people to solutions, Katie has worked across various industries, including healthcare, technology and telecommunications. Most recently, she worked for Capsa Healthcare (formerly MASS Medical Storage), where she assisted with brand integration, product marketing and event/tradeshow planning to support lead generation and sales. She has a bachelor’s degree in liberal arts from Cottey College in Nevada, Mo.

“I’m thrilled to start this new chapter of growth in the ever-changing healthcare marketing landscape,” Katie said. “I look forward to expanding my knowledge and skillsets and, most importantly, helping to deliver strategic, purposeful work that creates healthier brands.”

Interested in joining the team at Dobies Health Marketing? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Tonya Morton Joins Dobies Health Marketing as Senior Media Planner

Tonya Morton, Senior Media Planner – Dobies Health Marketing

Tonya Morton, Senior Media Planner – Dobies Health Marketing

KANSAS CITY, Mo. — Dobies Health Marketing is pleased to welcome media strategist Tonya Morton to its growing team. As Senior Media Planner, Tonya ensures smart and seamless media planning, buying and execution across multiple platforms, including traditional, digital, social, streaming, search and programmatic channels. With extensive experience in digital marketing strategy, she works closely with Dobies’ internal teams and national buying partners to support successful advertising campaigns for clients.

Before joining the Dobies team, Tonya was a senior digital media manager for Walz Tetrick Advertising for more than five years. There, she developed media strategies and plans and tracked campaign performance for numerous accounts in healthcare, education and business development. She also cultivated strong relationships with digital vendors and negotiated costs savings on behalf of clients. Over the course of her career, she has also held media, traffic and digital operations roles at ViaMedia, the Kansas City Star, Penton Media, and Barkley.

“As a senior-level media professional, Tonya knows how to drive cross-channel media strategies that work – that help our clients achieve their goals while staying on budget,” said Thom Ludtke, Vice President of Creative & Media Services. “From media planning and coordination to performance tracking and reporting, Tonya’s strengths benefit our clients, teams and media partners at every step.”

As the Dobies team welcomes her aboard, Tonya says she’s happy to join the mission and bring her energy and expertise to the group. “Marketing success relies on data-driven planning and execution, so I am thrilled to join the Dobies team of strategists, data analysts and creatives,” said Tonya. “Building stronger brands through smart media campaigns is incredibly gratifying, and I can’t think of a better industry than healthcare to do what we do.”

Interested in joining the team at Dobies Health Marketing? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes Maggie Krout to Design Team

Maggie Krout, Production Artist at Dobies Health Marketing

Maggie Krout, Production Artist – Dobies Health Marketing

KANSAS CITY, Mo. — As Dobies Health Marketing enters its 32nd year and continues to grow in size and scope, the Kansas City-based firm welcomes Maggie Krout as Production Artist on the creative and graphic design team. In this role, Maggie supports and collaborates with art directors, designers and developers to edit and finalize design elements across the media spectrum.

From logos and iconography to photography, colors, typography and more, Maggie helps ensure design at Dobies consistently meets high standards for brand and style. “For our clients, we are committed to quality at every level, and Maggie’s expertise supports excellence in visual communications and storytelling,” said Thom Ludtke, Vice President, Creative & Media Services. “Her attention to detail and enthusiasm for design make her a great fit for this role, and we’re thrilled to have her on our creative team.”

In addition to detailed design work, Maggie makes sure production vendors have all the right files and information, swiftly troubleshooting issues as they arise to keep every project on schedule. As a creative, she also contributes to campaign concepting and tactical ideation alongside writers and other designers.

With a BFA in Graphic Design from Kansas State University, Maggie’s previous experience includes product and promotional design. As a student, her work won prestigious awards – including a Scholastic Gold Medal and a Congressional Art Award. From Adobe Creative Suite to Figma for web design and Procreate for digital illustration, Maggie excels at a range of applications that support beautiful and purposeful graphics and layouts.

“I thrive in a creative environment and enjoy working within all aspects of design to help bring brands to life,” Maggie said. “I’m very excited to put my skills to work at Dobies Health Marketing, where I know what I’m doing will ultimately help connect people to better health choices and healthier outcomes.”

Interested in joining the team at Dobies Health Marketing? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Emily Amos Joins Dobies Health Marketing as Director, Marketing and Client Services

Emily Amos, Director, Marketing and Client Services at Dobies Health Marketing

Emily Amos, Director, Marketing and Client Services at Dobies Health Marketing

KANSAS CITY, Mo. — Dobies Health Marketing recently welcomed Emily Amos to the team. As a Director of Marketing and Client Services, Emily is a senior strategist who ensures excellence in account management, as well as the development and implementation of data-driven marketing, branding and advertising strategies. Keeping her finger on the pulse of each client’s business goals, she works collaboratively with internal and external teams to ensure all strategies and communications support those objectives.

Emily’s background in marketing communications spans more than 15 years, including roles at healthcare organizations and creative agencies. Her experience ranges from non-profits to academic medicine. Prior to joining Dobies, she was a Strategic Marketing Manager at The University of Kansas Health System for nearly seven years during a time of substantial growth in physician integration and ambulatory services. In addition, she has served as Communications and Marketing Manager at Children’s Mercy Kansas City and as a Senior Account Executive at a marketing agency supporting the needs of a wide range of health and life sciences companies.

“Through her experience and passion for health marketing, Emily comes to us with an in-depth understanding of the industry and the strategies needed to support sustainable, long-term growth for our clients,” said Angie Schwartz, Vice President of Client Services at Dobies Health Marketing. “We are thrilled to have her on our team.”

A native of rural Kansas, Emily grew up in a healthcare family – her father is a physician, her mother a trained nurse. That dynamic taught her the value of connecting people to better health at an early age. She says she’s long been fascinated by all the moving parts in healthcare and finds it very rewarding to support and strengthen organizations that advance the health of their communities. At Dobies, she oversees strategies and tactical execution for clinical enterprises, hospital associations, tech-enabled health companies and more.

“Shifting market demands and new innovations in healthcare are creating rapid change. Teams like ours are uniquely positioned to help break through the clutter for healthcare organizations and their target audiences,” Emily said. “I’m here to be a partner and a resource.”

In fact, it’s that expertise in healthcare that drew her to Dobies Health Marketing, a place where she can apply her knowledge and skill sets to support a wide range of health industry clients. She was impressed by the firm’s reputation, high levels of expertise, and the way the team is structured around shared goals for clients. She has a profound love of learning, as evidenced by her educational background: She has a master’s in journalism with an emphasis in Marketing Communications from The University of Kansas, and a bachelor’s in journalism and mass communications – complete with a double major in Public Relations and French – from Kansas State University.

“I think of myself as a student of change. I’ve had a great deal of experience with healthcare organizations going through transitions,” Emily said. “Now more than ever, we need to help clients and consumers navigate an increasingly complex healthcare environment – and get the right message to the right person at the right time to improve healthcare for everyone.”

Interested in joining the team at Dobies Health Marketing? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Lindsey Elliott of Dobies Health Marketing Joins KC Health Communicators Board

Lindsey Elliott, Director, Marketing and Client Services – Dobies Health Marketing

Lindsey Elliott, Director, Marketing and Client Services at Dobies Health Marketing

KANSAS CITY, Mo. — Lindsey Elliott, Director of Marketing and Client Services at Dobies Health Marketing, has joined the KC Health Communicators (KCHC) Board. In this industry leadership role, she aims to help further the KCHC mission of sharing best practices and supporting professional development for communicators in healthcare.

As a long-time KCHC member – and now, a member of the board – Lindsey brings a wealth of insight that comes from extensive experience in healthcare marketing and communications. At Dobies, she manages marketing, branding, advertising and public relations initiatives for a variety of healthcare organizations, including hospitals, cancer centers and academic medical centers across the U.S. Her appointment to the KCHC board reflects her commitment to advancing the impact of healthcare communications and providing valuable resources to professionals navigating the changing healthcare landscape.

For its members, KCHC provides a wide assortment of educational and networking programs, periodic meetings and an annual conference, all of which are supported by the board to ensure a wide range of timely topics and a diverse group of inspiring speakers. KCHC also facilitates social activities for peer-to-peer networking in the Greater Kansas City area. By promoting knowledge-sharing and collaboration among members, the organization aims to enhance members’ understanding of the industry and how to maximize the reach and effectiveness of their communications.

“Healthcare is a unique and complex field, so having a platform for colleagues and peers to support each other’s success is incredibly valuable,” said Lindsey. “KCHC helps healthcare communicators stay on top of the latest trends and opportunities, and I really enjoy being part of that. I’m very excited to see what the next year has in store for the industry in Kansas City.”

With her time on the board, Lindsey hopes to broaden KCHC’s member network to include partners from state and national boards, mental health providers, and others who play key roles in healthcare in Kansas City.

“It’s an honor to join the KCHC board, a group of smart, savvy and welcoming professionals who are very passionate about what they do,” said Lindsey. “I know I will learn a lot, and I’m thrilled to be working with them and putting our minds together to support communications that ultimately connect people and companies to better health.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes Derek McKinney as Health Data Strategy Manager

 

Derek McKinney, Health Data Strategy Manager – Dobies Health Marketing

Derek McKinney, Health Data Strategy Manager

KANSAS CITY, Mo.— Derek McKinney – an experienced data analyst and strategist with a background in healthcare market research, reporting, analytics, performance dashboards and project management – has joined Dobies Health Marketing. The Kansas City-based firm specializes in strategy-first healthcare marketing, making skill sets like Derek’s essential for advising and collaborating with clients.

As Health Data Strategy Manager, Derek translates data into actionable business and marketing intelligence. He collects, integrates and analyzes market data to uncover insights that help drive strategy and inform tactical execution. A graduate of Kansas State University, Derek has held various analytical and strategic roles at Oracle Health (formerly Cerner) over the last decade. As such, he brings extremely relevant expertise to his role at Dobies Health Marketing, including proven strengths in data visualization, consumer/market research and e-commerce through such platforms as Tableau, Qualtrics, Google Analytics, Google Ads and others. He also supports competitive media marketing profiling through soviews+, a one-of-a-kind solution created by Dobies Health Marketing for hospitals and health systems.

“With his experience in healthcare and data-driven strategy, Derek is already providing new insights and efficiencies,” said Angie Schwartz, Vice President, Client Services. “That’s always mission-critical for us—continuously growing our analytical capabilities to ensure we’re propelling our clients forward to succeed at the forefront of their markets.”

During his 10+ year career at Cerner, Derek excelled at data-driven planning, product and growth strategy, and value creation, including new business models designed to manage risks, strengthen competitive advantages and increase profit margins for clients.

“I enjoy working at the intersection of healthcare and data because it enables me to use my analytical skills to help health organizations thrive – and when health organizations are thriving, they can do more for the populations they serve,” Derek said. “It’s exciting to be part of the Dobies mission to support healthier companies and communities.”

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Continues to Expand Client Services Team

Tristan Carter, Marketing Manager, and Jessica Lahasky, Marketing Specialist

KANSAS CITY, Mo. — Following another year of healthy growth – an average per year growth of 30%, Dobies Health Marketing is starting the new year by expanding its client services team. This month, two new team members joined the strategy-first healthcare marketing firm: Tristan Carter as Marketing Manager and Jessica Lahasky as Marketing Specialist. The company also added a new health data strategy manager and senior media manager in January.

“Tristan and Jessica each bring unique, valuable skills to our organization that put the evolving needs of our healthcare clients front and center,” said Angie Schwartz, Vice President of Client Services. “We’re excited for their contributions to our growing client services team.”

As Marketing Manager, Tristan Carter plans and manages integrated marketing communications and advertising strategies for clients. She leads client relationships, primarily working with hospital and health system clients. In collaboration with the firm’s strategists, Tristan advises clients on effective marketing and brand strategies and supporting tactics. She helps define performance metrics and ensures our teams exceed client expectations on timing, budget and results. She also supports dhmstudio+, a unique service line from Dobies Health Marketing that supports rural and critical access hospitals in their marketing efforts.

With a bachelor’s degree in journalism and mass communications plus 10+ years’ experience managing marketing and client service activities, Tristan’s expertise aligns closely with the firm’s needs and capabilities.

“Dobies Health Marketing excels at data-driven, strategy-first marketing. That’s what drew me to this opportunity and made me want to join this collaborative team,” said Tristan. “I’m thrilled to be part of the mission to create healthier brands and inspire better, more informed decisions about health.”

Jessica Lahasky is the firm’s newest Marketing Specialist. In this role, she collaborates closely with creative, content, media, production and client services teams to support workflow and outputs for client marketing, branding and advertising projects. She coordinates project work, maintains timelines and delivers assets for production, paid media, organic social and highly integrated creative campaigns.

With a master’s degree in communication sciences and disorders, a bachelor’s in music therapy, and previous professional experience that includes SEO, digital content development, social media management and more, Jessica says her passion for creativity and helping others brought her to a career in healthcare marketing.

“From a young age, I knew I wanted to be involved in the healthcare industry and help people,” said Jessica. “Being able to combine my communication skills and creativity with my desire to empower patients and consumers is exactly where I want to be.

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing and Clients Receive High Honors for Advertising from Statewide to International

Kansas City, Mo – From international Tellys to national Asters and Healthcare Advertising Awards – and the prestigious Kansas Emerald Awards – Dobies Health Marketing and its clients are proud to achieve top honors for advertising excellence again this year.

“Because we focus exclusively on healthcare, we genuinely share our clients’ goals for improving health and helping people thrive,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to work with so many organizations who recognize what’s possible with the right blend of strategy and creativity.”

Whether connecting people to medical, surgical and mental health excellence today – or inviting them to explore careers that help ensure a healthier tomorrow – every message has the power to make a difference. Winning creative campaigns so far this year have included:

The World Needs More RTs Campaign – The Brianna Collichio Story
Client: MoreRTs Coalition for Respiratory Care (NBRC)
Award: Gold Telly

The numbers for both active and aspiring respiratory therapists (RTs) are decreasing, causing serious concern about meeting demand for respiratory care now and in the future. The MoreRTs initiative – a collaborative by The National Board for Respiratory Care, the American Association for Respiratory Care and the Coalition on Accreditation for Respiratory Care – is a national, multimedia campaign raising awareness of the value of the respiratory care profession. With messaging designed to attract RTs to the field by showing the positive impact they make on people’s lives, Brianna Collichio’s story as an ambitious singer with cystic fibrosis underscores is powerful. See the Telly award-winning TV spot here:


Learn more about the power and purpose of the More RTs campaign here.

Orthopaedics Campaign: “Life Is Better in Motion”
Client: Liberty Hospital
Awards: Telly, Aster, Healthcare Advertising

With scenes and imagery depicting how “life is better in motion” for athletes and non-athletes of all ages, this campaign was masterfully crafted to increase awareness in Kansas City’s Northland about the highly specialized orthopaedic care and sports medicine available at Liberty Hospital. The award-winning campaign featured this Telly-winning TV spot about sports medicine for local athletes/student athletes:

Be Immune Kansas Campaign for Healthy Vaccination
Client: Be Immune Kansas
Awards: Aster, Healthcare Advertising, Emerald

Be Immune Kansas – a statewide coalition of the Kansas Academy of Family Physicians, the Kansas Chapter American Academy of Pediatrics, the Kansas Hospital Association and the Kansas Medical Society – was formed in 2022 to promote the role of vaccination and primary care in achieving lifelong health. The multimedia, multi-year campaign provides timely, targeted messaging around a variety of vaccines for all ages and counties, particularly those areas with the state’s lowest immunization rates. View the campaign’s website here and the award-winning TV spot promoting pneumonia and shingles vaccines below:

“Introducing Camber” Brand Campaign
Client: Camber Children’s Mental Health
Award: Aster

KVC Hospitals sought to revitalize its brand as part of the journey to becoming the region’s leader in innovative models of life-saving children’s mental healthcare. The new name, Camber, means bridge or arch, representing their commitment to meaningful connections. This brand anthem video – created as part of the total integrated campaign introducing the new Camber brand in market – captures that shared mission from the voices of the Camber leadership team:

CHCS Surgery Facebook Video Campaign
Client: Community HealthCare System (CHCS)
Award: Emerald

When small rural communities have local access to surgeons as high-caliber as the ones at CHCS, they deserve to know about it. To announce that Dr. David Cancelada, a 25-year surgical specialist, joined the team, we created this video for paid and targeted social media advertising. In addition to Dr. Cancelada’s expertise, the video showcased the skilled team, advanced technology and state-of-the-art surgical suites available at CHCS. View the Emerald award-winning video below:

From effective marketing strategies to exceptional creative, the entire team at Dobies Health Marketing knows how to create healthier brands. Visit dobies.com to explore their full breadth of healthcare marketing, branding and advertising services.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About the Awards

The Telly is the premier award honoring video and television across all screens, with winning entries selected among thousands by leading video and television experts in advertising, publishing and more. Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. Through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.

For The NBRC and Dobies Health Marketing, Gold Telly Spotlights the Mission Behind the Marketing

Respiratory therapists save lives, but they can also make dreams come true – even seemingly impossible dreams.

As healthcare marketers, we are fortunate to partner with many organizations driven to save lives. The following article features our work with The National Board for Respiratory Care and the More RTs national public awareness campaign. The goal is to ensure respiratory care excellence is recognized and never in short supply – and the message is receiving acclaim. Here’s that story:

In 2020, a national collaborative of respiratory care organizations called on us to identify the most impactful pathway to solving the shortage of respiratory therapists (RTs). Knowing real impact would require nothing less than a national, long-term, multimedia public awareness campaign, we charted a new course for the collaborative. The concept of The World Needs More RTs was born – and with it, an extensive and highly integrated campaign that features many perspectives across a set of core goals:

  • Elevating awareness and appreciation for the respiratory care profession
  • Increasing the numbers of RT educators and students enrolled in RT programs
  • Improving RT recruitment and retention
  • Fostering professional growth among practicing RTs

The More RTs campaign, sponsored by The National Board for Respiratory Care (NBRC), the American Association for Respiratory Care (AARC) and the Commission on Accreditation for Respiratory Care (CoARC), is now entering its fourth year. Through social media, advertising, media outreach, video production, TikTok contests and a host of other engagement platforms, More RTs amplifies all the right voices: practicing RTs and the physicians who work with them, as well as RT educators, students and, perhaps the most compelling of all, patients.

Few stories capture the value of respiratory therapy better than Brianna Collichio’s, making it a poignant narrative for television advertising. Recognizing that, The NBRC supported and funded our production and placement of Brianna’s story as a regional, 30-second TV spot. In a testament to the power of authentic storytelling, the judges at the international Telly Awards recently gave it one of the advertising industry’s top honors: a Gold Telly. With that achievement, Brianna’s story is now in the company of creative works from such notable brands as Disney, AstraZeneca, National Geographic Society, Netflix and many others. Watch Brianna’s spot here:

As the video shows, Brianna has cystic fibrosis. For many with CF, singing seems impossible – but that never stopped Brianna, who went from singing at church to performing for the NFL and auditioning for American Idol, all while requiring daily respiratory therapy. If not for the skills and dedication of her respiratory therapist, Brianna’s dreams might have seemed too far out of reach. Instead, she is soaring, and her story is one of triumph. (For a deeper look into Brianna’s story, view our companion video here.)

“Voices like Brianna’s tell the world what a foundational difference RTs make in the lives of their patients,” says Lori Tinkler, CEO of The NBRC. “By showcasing real experiences across the reach of respiratory care, we are working to elevate the profession, bolster recruitment and retention, and shape future leaders in this growing field of medicine for generations to come.”

Whether it’s achieving musical stardom or sustaining a long-term campaign that will ultimately save countless lives, big dreams take hard work. Brianna and the many voices of the More RTs campaign are proof of the magic that’s possible when you’re driven to make the world a healthier place.