Dobies Health Marketing Celebrates 30 Years of Excellence

KANSAS CITY, Mo.— Years before the healthcare industry had HIPAA laws, telehealth, robotic surgery, AI-driven decision support, and mobile health apps, Dobies Health Marketing was already paving the way for what was to come. In a sea of creative agencies vying to help healthcare organizations advertise, Carol Dobies, the company’s founder, understood the value of addressing strategy first and foremost. That’s how the healthcare marketing firm amazed its first client 30 years ago – and the team says they’ve been hooked on that feeling ever since.

Fast forward to today, and the Kansas City-based company has experienced tremendous growth and expansion. From small-town healthcare providers to large multinational health technology firms – and every type of healthcare organization in between – Dobies Health Marketing’s strategic thinking and influence now effectively spans the globe.

“Good things are built to last, and good ideas will always grow and thrive when you provide the right combination of strategy and creativity,” says Carol Dobies. “Our team is at the core of our success – we have some of the brightest strategists, marketers and storytellers in the business, and our clients appreciate what a remarkable difference that makes.”

Over the years, their work for healthcare organizations has earned numerous marketing, branding and advertising awards. In 2016, Dobies Health Marketing was named a “25 under 25” company, a distinction given to select small businesses for having a positive economic, social and community impact in the Kansas City area. With a passion for good health both inside and out, the firm has been a Healthy KC company since 2018. It is also certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council, the nation’s largest third-party certifier of businesses owned and operated by women.

As the company embarks on its fourth decade of healthcare marketing excellence, the team’s mission to build healthier brands – and the promise to always engage strategy first – is stronger than ever as their guiding light and most powerful asset. Healthcare organizations interested in learning more can call 816.753.3336. Talented individuals looking for great career opportunities in content development, graphic design, client service, strategic planning, data analytics and more can view and apply for open positions at dobies.com/careers.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes New Director, Marketing Services

Dan Hughes, MBA, Director, Marketing Services at Dobies Health Marketing

Dan Hughes, MBA, Director, Marketing Services

KANSAS CITY, Mo. — With 15 years of proven success in business-to-business marketing in the healthcare and healthcare education industry, Dan Hughes, MBA, is the newest expert to join the Dobies Health Marketing team. As Director of Marketing Services, Dan works collaboratively with clients and the Dobies team to ensure seamless delivery of strategies and communications that drive results.

“We are thrilled to welcome Dan to our team because his experience speaks for itself,” said Angie Leondedis, Vice President of Client Services. “In addition to great business acumen and an in-depth understanding of product and sales lifecycles, he has an impressive record of helping companies grow, position and promote their products successfully.”

Dan’s career highlights include marketing leadership roles in medical publishing, medical device and physician association organizations. From competitive analysis, market segmentation and customer research to strategic planning, project management and product marketing, he is passionate about helping healthcare companies meet and exceed their goals.

In his previous roles, Dan worked closely with marketing agencies that supported their business and revenue growth efforts, giving him an in-depth understanding of agency operations and processes. He says working for a healthcare-specialized firm like Dobies Health Marketing feels like the natural next step for his career path.

“Successful marketing starts with understanding the customer, the competition and the market landscape – so data must be the driving force behind it,” Dan said. “When it became clear that the team at Dobies lives by that truth as much as I do, I knew I’d found a great fit.”

Dan has an MBA from the Olin School of Business at Washington University in St. Louis and a bachelor’s degree in government and international studies from Notre Dame. He attributes his study of political science to having laid the groundwork for professional soft skills like building trust, being persuasive and fostering consensus – three key ingredients to delivering great marketing results.

Contact Dobies Health Marketing online or call 816.753.3336 to learn more about the firm’s breadth and depth of expertise. If you are interested in joining the Dobies Health Marketing team, several great career opportunities are currently available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes New Talent to Digital Marketing Team

AJ Templin, Digital Marketing Manager

AJ Templin, MBA, Digital Marketing Manager

KANSAS CITY, Mo.— Dobies Health Marketing has added new talent to its strategy-first healthcare marketing, branding and advertising firm. AJ Templin, MBA, has joined the team as Digital Marketing Manager.

AJ’s experience and expertise includes digital advertising, marketing research and analytics, email marketing, and social media. In his new role, AJ works with the firm’s internal teams and digital media partners to plan and manage highly integrated digital marketing strategies for business-to-consumer and business-to-business healthcare clients.

“I think of myself as a very analytical marketer – very good with numbers and charts, finding the right metrics, making the right data-driven decisions,” AJ said. “Taking campaign and audience-first data and translating it into meaningful advertising and marketing approaches has tremendous value for our clients, and it aligns well with Dobies’ strategy-first approach to healthcare marketing.”

A graduate of The University of Kansas – where he earned his bachelor’s degree as well as an MBA in marketing – AJ excels at solving challenges and supporting excellence.

“AJ’s experience and talent will enhance our digital marketing offering for clients,” said Angie Leondedis, Vice President of Client Services. “He brings hands-on expertise in effective, innovative marketing strategies as well as an analytical and personable approach our clients will appreciate.”

With the current job market, AJ said he could afford to be choosy in selecting just the right firm. It was the quality of the people, their reputations, and the depth of their expertise that drew him to Dobies Health Marketing.

With 2022 marking the firm’s 30th anniversary, the company is experiencing increased referrals and planning for strategic growth to fulfill its mission to build healthier brands. Leaders are looking for more talent to join the team in the areas of content, graphic design, client service, strategy/analytics, and administrative roles. View current openings here.

To learn more about the impact strategy-first healthcare marketing can have on your business, call 816.753.3336 or email contact@dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes Kamryn Cain to Client Services Team

Kamryn Cain, Marketing Coordinator

KANSAS CITY, Mo.— Dobies Health Marketing, a strategy-first marketing, branding and advertising firm for healthcare companies, recently welcomed Kamryn Cain to its highly specialized client services team as Marketing Coordinator.

With her education and professional experience centered in marketing and creative communications, Kamryn is responsible for multiple aspects of coordinating integrated marketing projects for clients. She also collaborates with the creative, content, media, production and client services teams.

Kamryn is extremely passionate about people, messaging and project management. Through the art of effective communication and collaboration, she supports teamwide efficiency and excellence in client-focused, strategy-first healthcare marketing.

Describing herself as a storyteller, Kamryn says: “I grew up reading and writing stories, and that has made me who I am – someone who loves to communicate and rally others around issues and messages.” In this position, she is excited for her role in coordinating and disseminating knowledge and awareness of healthcare services, technologies and solutions that ultimately connect people to better health and better health decisions.

“We’re excited to have Kamryn on the team,” said Angie Leondedis, Vice President of Client Services at Dobies Health Marketing. “She brings strong skills and a fresh perspective that will benefit our team, as well as our healthcare clients.”

Kamryn said she knew Dobies Health Marketing would be a good fit when she realized it was the first job interview she’d had where a marketing agency actually put strategy first.

“I am a strategic communicator, and in many firms and industries, I find strategic communications are really undervalued,” she said. “To actually find an employer that places primary importance on strategy for marketing and communications execution was important to me.”

With a bachelor’s degree in Mass Communication from Kansas State University, Kamryn’s previous experience includes executing cross-platform informational campaigns and designing multifaceted media packages.

Welcoming Kamryn to the team is the latest in a series of developments that mark continuous growth for Dobies Health Marketing as it approaches 30 years in strategy-first healthcare marketing. Over the past six months, the firm has grown across all areas, including strategy, client service, graphic design and content development. If you are interested in joining the team, there may still be a great opportunity for you. View current openings here.

To learn more about the impact of strategy-first healthcare marketing for your company, call 816.753.3336 or email contact@dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Creative & Client Services Enjoy Healthy Growth at Dobies Health Marketing

KANSAS CITY, Mo. — In response to healthy business growth as healthcare companies across the industry seek new marketing strategies and tactics that engage target consumers and propel their businesses forward, Dobies Health Marketing continues to build on its highly specialized team. The Kansas City-based healthcare marketing firm welcomes Jeff DeRousse as Art Director and Lindsey Elliott as Marketing and Clients Services Manager.

“Jeff and Lindsey’s backgrounds in the healthcare industry, coupled with their experience in design, communications and media, will greatly benefit the organizations we serve,” said Angie Leondedis, Vice President of Client Services. “Together as a team, we continue to grow and adapt to strengthen our ability to provide the highest standard of strategic thinking and creative communications for healthier brands.”

As Art Director, Jeff collaborates with designers, writers and account leads to produce compelling integrated campaigns, websites and digital advertising. With almost 20 years of graphic design experience, Jeff brings a critical but creative eye to design inspires action and promotes brand awareness. His work experience includes brand design for Cerner Corporation, where he developed corporate identities with the goal of driving the brand forward. Jeff’s diverse background of design work for the health industry, as well as international product development and market research, makes him a valuable addition to the team.

“It’s exciting to join a healthy, ever-growing company like Dobies Health Marketing,” Jeff said. “Being able to help people connect to better health is very rewarding, and I look forward to helping create healthier brands.”

As Marketing and Client Services Manager, Lindsey works with senior strategists and the creative team to plan, manage and direct highly integrated marketing and brand strategies. For more than a decade, she has worked in various strategic communications and media roles, and her expertise includes planning and executing integrated marketing campaigns, public relations, social media, and crisis communications. Most recently, Lindsey worked as the Senior Public Relations Specialist at Olathe Health, where she helped with brand development and implementation, as well as overseeing marketing strategy implementations across all communication platforms. Her broad skillset makes her an ideal partner for Dobies Health Marketing’s clients.

“I’m thrilled to join this team and combine my two passions – strategic marketing and healthcare,” Lindsey said. “Our clients are not only enhancing the health of individuals but also their communities, and I’m honored to help enrich that mission.”

Welcoming Jeff and Lindsey to the team is the latest in a series of developments that mark increasing growth for Dobies Health Marketing as it approaches 30 years in strategy-first healthcare marketing. This year, the company also added Client Services Director Kristi Bond; Account & Digital Project Coordinator Alexis McDowell; and Healthcare Marketing Writer Donna Broussard Segura.

Jeff, Lindsey and the rest of the Dobies Health Marketing team can be reached at 816.753.3336.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Dobies Health Marketing Welcomes New Talent in Creative & Client Services

KANSAS CITY, Mo. — As the health industry ramps up efforts to come back strong from the pandemic, innovative healthcare marketing strategies are in high demand. In response, Dobies Health Marketing continues to expand its creative and client services teams. Last week, the Kansas City-based healthcare marketing firm welcomed Alexis McDowell as Account & Digital Project Coordinator and Donna Broussard Segura as Healthcare Marketing Writer.

“Alexis and Donna bring the right experience and skillsets to deliver exceptional work with powerful results for our clients,” said Thom Ludtke, Vice President of Creative Services. “As we adapt alongside our clients to the emerging needs of the post-pandemic health frontier, we are growing our team in ways that continuously strengthen our ability to do what we do best: blend strategic thinking with creative communications to create healthier brands.”

As Account & Digital Project Coordinator, Alexis works with clients and internal teams to ensure on-time, on-budget execution for all marketing, branding and advertising initiatives. As both a graduate and former employee of University of Missouri, Alexis brings a fresh understanding of cutting-edge digital marketing strategies, including design. Upon graduation, she hit a marketing homerun when she was selected as one of only 12 students to join the St. Louis Cardinals First Pitch Program Inaugural Class. Most recently, she has worked as a design professional and a project coordinator in the solar industry. She also worked with conversion software at Cerner. With a knowledge base grounded in technology, popular culture and the arts, Alexis brings a unique perspective to the firm’s strategy-first health marketing expertise.

“For a long time, I knew I wanted a career that would combine creativity and strategic thinking to elevate brands,” Alexis said. “I’m thrilled to join the Dobies Health Marketing team, where I can put my skills and passions to work in ways that create not only healthy companies, but also healthier consumers.”

As the newest member of our content development team, Donna Broussard Segura has more than 20 years of writing and marketing experience. She has worked at every level in the healthcare industry – from medical social worker to marketing executive. Donna has published a magazine, organized expos and hosted a health-focused radio show for the burgeoning 50+ market. She has also worked in program design and grant writing, garnering millions of dollars in funding for nonprofits. At Harvard, she was an editor at The Harvard Crimson and accepted into Harvard’s competitive creative writing curriculum, with studies that blended creative writing, psychology and visual arts.

“With clients that range from international biotech giants and academic medical centers to local non-profits tackling the healthcare needs of the homeless, I knew this was the place and team for me,” said Donna. “I’m so excited to exercise the full range of my imagination and curiosity to touch every aspect of this life-saving industry as it reimagines daily the possibilities of health. The heroes in the healthcare field deserve every ounce of the passion I bring to my work.”

Welcoming Alexis and Donna to the team is the latest in a series of developments that mark increasing growth for Dobies Health Marketing as it approaches 30 years in strategy-first health marketing. Earlier this summer, the company added Client Services Director Kristi Bond. With deep experience in digital/interactive projects, Kristi serves as a liaison for web and digital campaigns.

Alexis, Donna and the rest of the Dobies Health Marketing team can be reached at 816.753.3336.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Dobies Health Marketing Recognized as Healthy KC Workplace Wellness Certified Business

KANSAS CITY, Mo. – Dobies Health Marketing is proud to again be recognized as a Healthy KC Workplace Wellness Certified business, receiving Gold honors for its company health and wellness efforts in 2020-21. This certification comes from the Healthy KC Workplace Wellness initiative, created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City.

Dobies Health Marketing has been honored since 2016 by the Healthy KC program, which recognized more than 100 businesses across Greater Kansas City this year. The program assesses the actions a company takes to support health and wellness across five Pillars of Wellness: healthy eating, active living, tobacco cessation, work-life integration, and design-built environment.

The Dobies Health Marketing staff worked remotely most of 2020 to keep everyone as healthy as possible during the COVID-19 pandemic. That made the emphasis on physical and social activity even more important. Employees joined impromptu challenges and planned efforts to set weekly walking goals; encouraged stretch and digital detox breaks; shared healthy smoothie recipes; and participated in friendly competitions for hydration and healthy eating.

These efforts align with the culture of wellness that Dobies Health Marketing traditionally fosters in the workplace – with standing meetings and work areas, nutritious snack options, exercise bikes, balance balls, a space dedicated to healthy lifestyle tips, and team outings that encourage fun physical activity.

To help make the rest of the world a little healthier, too, Dobies Health Marketing employees are dedicated to our paper reduction and recycling program. As we track and monitor the use of paper and color copies, we report and post on how many trees are saved each month or quarter. The staff also makes excellent use of recycling bins for aluminum cans and cardboard – even taking recyclables home when bins are full.

“This recognition is a testament to our team,” said Carol Dobies, Founder and CEO. “I love how our employees, in the face of a global pandemic, hunkered down in their newly formed home offices and found personally gratifying ways to continually live and share the company’s mission of inspiring health and driving better health decisions. We truly appreciate the honor and congratulate all the KC Healthy companies for making employee health and wellness a high priority.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Achieves WBENC Certification as a Women’s Business Enterprise

Photo of Carol Dobies, owner of Dobies Health Marketing, a WBENC-Certified WBE

Carol Dobies, MBA, founder and CEO of Dobies Health Marketing, a WBENC-Certified Women’s Business Enterprise

KANSAS CITY, Mo. — Dobies Health Marketing announced today it received certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.

To promote innovation through diversity and fuel economic growth, WBENC identifies, certifies and facilitates the development of women-owned businesses. Achieving WBENC certification enables Dobies Health Marketing to expand its reach to corporations and government agencies that seek business relationships with WBEs to fulfill their commitments to supplier diversity.

“As a woman-owned business for almost 30 years, we fully support the WBENC mission. Together with Julie Amor, president and chief strategy officer, we are committed to advocating for companies led by women, while also seeking opportunities whenever possible to recruit and mentor women leaders,” said Carol Dobies, the company’s founder and chief executive officer. “We also welcome the opportunity to create new partnerships made possible through our certification.”

WBENC’s certification follows a meticulous process that includes an in-depth review of the financial and operational policies of the business and concludes with a site inspection. The certification process is designed to confirm the business is at least 51 percent owned, operated and controlled by a woman or women.

Dobies founded Dobies Health Marketing (Dobies & Healthcare Associates, Inc.) in 1992. In 2007, she was named one of 25 Women Who Mean Business by the Kansas City Business Journal and honored among 2010 Influential Women by Kansas City Business Magazine. She is also a member of Women Business Leaders of the U.S. Healthcare Industry Foundation. In recent years, the company has been named among Kansas City’s top 25 companies under 25 employees, and the firm is certified as a Healthy KC company by the Greater Kansas City Chamber of Commerce and Blue Cross and Blue Shield of Kansas City. To learn more about Dobies Health Marketing, visit dobies.com.

RELATED: Dobies Health Marketing, Clients Bring Home Prestigious Awards for Branding, Advertising

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

 

 

Meet Yusra Nabi: Dobies Health Marketing Expands Its Digital Marketing Team

Yusra Nabi, Digital Marketing Specialist, Dobies Health Marketing

Yusra Nabi, Digital Marketing Specialist

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing, branding and advertising firm, recently welcomed Yusra Nabi to the team as Digital Marketing Specialist. In this new role, Yusra works closely with the firm’s internal teams and digital media partners to plan and manage highly integrated digital marketing strategies for B2C and B2B healthcare clients.

With previous experience in digital communications including advertising, social media, email marketing, public relations, search optimization, web content and more, Yusra coordinates and supports a wide range of activities, from market and media planning to CRM and CMS support and analytics. As a graduate of The University of Kansas with two bachelor’s degrees – one in Journalism and Mass Communication and the other in Political Science – Yusra is a dedicated communications professional who loves solving challenges with strategy.

“As our clients’ needs grow and evolve, so too does our core team, ensuring we stay on time, on budget and on strategy at every step,” says Thom Ludtke, Vice President of Creative Services. “We are thrilled to welcome Yusra to our team and know she will provide significant value to our clients’ digital marketing initiatives.”

Yusra says she’s excited to join the Dobies Health Marketing team as well, for many reasons: “As I learned about this company, I could tell it was the place for me,” she says. “It’s an incredibly smart, client-focused team, and I feel very fortunate to join them in creating healthier brands across the industry.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Angie Leondedis Appointed Board President for CASA

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

Angie Leondedis, Vice President of Client Services at Dobies Health Marketing, has been named President of the Board of Directors for Court Appointed Special Advocates (CASA) of Johnson & Wyandotte Counties.

CASA trains and supports volunteers who act as advocates in court on behalf of abused or neglected children. CASA advocates play a crucial role by monitoring a child’s situation, reporting findings to the court, and serving as a trusted adult presence in a child’s life.

“It is an honor to continue serving CASA as it celebrates 35 years of speaking up for children and providing them with loving, permanent homes,” Leondedis said. “I’m inspired by CASA’s dedicated staff, board, volunteers, donors, partners and the judges who find such value in CASA’s role in a child’s life.”

Leondedis has volunteered with CASA for five years as a trained advocate in the child welfare system. She joined the board three years ago and has served as an officer for the last two years. Last year, she served as First Vice President. Since 2017, Leondedis has been in a client leadership role at Dobies Health Marketing. She is also an advisor to RJ Children’s Haven, a non-profit organization providing day care services for immune-compromised children in the Kansas City area.

“Angie’s strong leadership qualities and her vision and passion for CASA make her an excellent choice for our next board president,” said Nate Lindstrom of Lockton Companies, CASA’s immediate past president. “I am confident she will be a tremendous leader for the organization and will advance our mission to give hundreds of abused and neglected children a chance to thrive in permanent homes.”

Leondedis begins her Board President role Sept. 1.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.