Dobies Health Marketing Names Angie Leondedis Vice President, Client Services

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first health marketing, branding and advertising firm, has appointed Angie Leondedis as its new Vice President, Client Services.

In her new role, Angie plans, manages and directs strategic marketing initiatives and provides excellent service for our clients that adheres to the firm’s strategy-first approach. She cultivates partnership-level relationships to support company business development and is responsible for onboarding new accounts to ensure long-term growth and client retention.

“Angie’s years of expertise and leadership in the hospital and health industry make her an excellent fit to lead our clients’ marketing strategies for healthier brands,” says CEO Carol Dobies. “She has a strong history of devising and implementing new programs that support client objectives.”

Angie has more than 30 years’ experience as a strategic communications and marketing leader in hospitals, health systems, academic medical centers, associations, physician and surgical practices, and health-related nonprofits. She has been recognized for talents in strategy development and translating corporate vision into tactical reality.

“I’m excited to join the Dobies Health Marketing team in this new role,” Angie says. “I’ve experienced first-hand the amazing impact our clients have on the health of their communities and patients across the nation. It’s a privilege to support their missions.”

Angie spent nearly eight years as Vice President, Communications, for Children’s Hospital Association, in Lenexa, Kan., and Washington, D.C., and operated a successful consulting practice. She spent 16 years in Chicago, where she held leadership positions at the American Hospital Association, Chicago Osteopathic Health System and Northwestern Medical Faculty Foundation. She received a bachelor’s degree in Speech Communications/Public Relations with a minor in Journalism at Miami University, Oxford, Ohio.

In keeping with our firm’s mission of community involvement and giving back, Angie volunteers as a Court Appointed Special Advocate (CASA) for children in the foster care system. She serves as Vice President on the Board of Directors for CASA of Johnson & Wyandotte Counties, and serves on the Executive Board of RJ Children’s Haven.

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Dobies Health Marketing Continues to Expand its Commitment to Strategy-First Marketing

Portrait of Adrienne Shoopman, Strategic Marketing Manager

Adrienne Shoopman, Strategic Marketing Manager at Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first health marketing, branding and advertising firm, recently welcomed Adrienne Shoopman as Strategic Marketing Manager.

In this role, Adrienne plans and manages marketing and brand strategies for hospital and health system clients, including rural and critical access hospitals as a lead for the firm’s dhmstudio+ division. She also supports the development and implementation of tactical plans and communications while providing excellence in client service.

“Adrienne’s diverse experience in marketing and healthcare make her an ideal fit, both for our team and for our clients,” said Angie Leondedis, Vice President of Client Services. “She brings the knowledge and enthusiasm necessary to ensure data-driven insights and highly integrated strategies effectively shape our process of growing healthcare brands.”

A native of Kansas City, Mo., Adrienne earned her bachelor’s degree in business administration with a marketing emphasis from Rockhurst University. Her previous work experience includes physician marketing, media buying, account management, public relations and sales. As a volunteer with Big Brothers Big Sisters of Kansas City, Ronald McDonald House, and Changing Leads Equine Rescue, Adrienne also shares the firm’s passion for giving back to the local community.

“I’m thrilled to join the team at Dobies Health Marketing because I admire their long-standing legacy of partnering with clients to deliver innovative ideas and proven results,” said Adrienne.

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Healthcare Group Becomes Dobies Health Marketing

It’s a small but significant change as we navigate health brands into the future.

Woman holding a compass to symbolize navigating into the futureAs we embark on our 27th year as a leader in healthcare marketing, branding and advertising, we are pleased to announce that Dobies Healthcare Group is now Dobies Health Marketing.

“Our name change may seem simple, but to us it is very meaningful,” says Carol Dobies, MBA, chief executive officer, who founded the firm in 1992. “It celebrates the longstanding legacy of the Dobies brand in health marketing and symbolizes the emerging mindfulness that healthcare should be as much about health as it is about care.” The new name also better reflects the work we do and our approach to positioning health brands for the future.

“Our value as a health marketing firm is beholden to how we deliver. What differentiates us as an agency is what defines our unique capabilities: Our laser focus on strategy-first marketing, our exclusivity and specialization in health, and our sustained leadership position in market,” adds Julie Amor, MHA, president and chief strategy officer. “We are proud of our vision, mission and brand promise, and we are pleased to have a new brand identity that captures our true essence.”

Strategy-first marketing for health companies is not just what we do – it’s all we do. This model has driven our performance and our promise since the company started. We are fortunate that our work positions us alongside many forward-thinking clients who believe in our mission to fundamentally change the way people think about health.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing (formerly Dobies Healthcare Group) has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Holly Lawton Joins Dobies Health Marketing as Senior Writer/Project Manager

Portrait of Holly Lawton, Senior Writer/Project Manager

Holly Lawton, Senior Writer/Project Manager

KANSAS CITY, Mo. – Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, recently welcomed Holly Lawton to the creative team as Senior Writer/Project Manager.

Holly works with strategy, client services and other creative managers to develop multimedia content and communications for integrated health marketing campaigns. She concepts, writes, edits and manages copy for creative campaigns, public relations and content marketing initiatives across a wide variety of media and channels, including television, radio, video, podcast, digital, web, print, search marketing and social media.

“Holly’s writing skillset, versatility and leadership abilities are a great fit for our creative team,” says Diane Morgan, Director of Content Development. “She is passionate about the power of engaging, consumer-focused content in healthcare, and she has a proven ability to connect messaging to strategy, which is very important to our work as a strategy-first marketing firm. She will be a tremendous asset for our clients and our team.”

Holly worked for media organizations in Kansas City, St. Louis and Portland, Ore., before transitioning to marketing and advertising in 2011. Her most recent full-time position was Manager of Creative for YellowFan Studios, Sprint’s in-house agency. Her experience also includes developing and managing content for Sprint’s digital marketing team, greyhealth group and VML.

Additionally, Holly has held numerous positions on the board of the Kansas City chapter of the International Association of Business Communicators, including president; and she is an active member of Social Media Club of Kansas City and Central Exchange. An Oklahoma City native, Holly graduated from the University of Kansas with a degree in journalism and has lived in Kansas City since 2000. With a strong commitment to animal rescue and outreach, she holds volunteer leadership roles with The Rescue Project and the KCK Pet Help Coalition.

“I’m truly honored to be part of a team with such great people and great vision at Dobies Health Marketing,” Holly says. “There are amazing stories to be told here. It’s so gratifying to help our clients change people’s lives and improve the way people think about health.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations, certifying boards and others.

Dobies Health Marketing Named Healthy KC Company for Third Straight Year

Emblem signifying Dobies Health Marketing’s gold certification as a Healthy KC CompanyKANSAS CITY, Mo – For the third consecutive year, Dobies Health Marketing has earned certification as a Healthy KC company for excellence in workplace wellness.

The Kansas City-based healthcare marketing firm received Gold honors in 2018. This recognition comes from the Healthy KC Workplace Wellness initiative, a program created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City and other regional health and wellness leaders.

The Healthy KC program assesses the steps a company takes to support health and wellness across five Pillars of Health: nutrition, physical activity, tobacco cessation, work-life integration and design-build environment. Workplace wellness at Dobies Health Marketing includes exercise bikes, standing work areas, balance balls, and a special space dedicated to letting employees share articles, infographics and other communications with healthy lifestyle tips. Walking and standing meetings are encouraged, and the company hosts quarterly lunch-and-learns to provide expert guidance on such topics as nutrition, exercise, meditation and work-life integration.

Dobies Health Marketing also launched a “green” paper-saving initiative in the workplace in 2017. While it has long been customary for their employees to recycle paper, the new initiative is about lowering paper usage overall by encouraging use of employees’ portable laptops at internal meetings (versus bringing printouts and taking notes on paper), and to print double-sided whenever possible. From January through June 2018, the company reduced its paper use by 17 percent—including a 43 percent reduction in color copies—compared to the same period in 2017.

“Contributing to a healthy environment, both inside and outside the office, is very important to our employees,” said Carol Dobies, Founder and CEO, adding that the company’s mission is to inspire better health decisions locally, nationally and even globally. “We are honored to be recognized for promoting workplace wellness while doing our part to protect the environment.”

In addition to promoting health and wellness within its office, Dobies Health Marketing also brings its healthy culture into the community through its Apple a Day program.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company combines strategic thinking with creative communication to create healthier brands across the entire healthcare industry, from hospitals, health systems, physician groups, and payers to medical device manufacturers and distributors, pharmaceutical firms, associations, certifying boards and more.

Dobies Health Marketing Launches Division Focused on Advancing Rural Health

A sunkissed image of a family in a rural landscape.KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals.

To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue opportunities. Future sustainability also requires greater emphasis on keeping people healthy, as opposed to the traditional focus on treating illness and injury. However, most rural hospitals and clinics face significant roadblocks along this path, including restricted budgets, limited internal resources and even provider shortages that limit the access they provide.

That’s where dhmstudio+ comes in, say the leaders of Dobies Health Marketing, who developed the new service line to scale the firm’s advanced healthcare marketing strategy and branding expertise to meet the unique needs and address the unique challenges of rural providers.

“Our healthcare marketing experts understand the shifting healthcare landscape, and within it, we see new opportunities to create healthier communities,” explains Julie Amor, president and chief strategy officer for Dobies Health Marketing. She says rural hospital leaders can create long-term sustainability by engaging people with innovative programs and partnerships that keep quality healthcare local. dhmstudio+ is designed to inform and support such efforts.

Services, which range from strategic guidance to creative advertising with many offerings in between, are provided at a flat-rate fee to accommodate each client’s fixed monthly budgeting needs. “With dhmstudio+, rural hospitals have affordable access to our healthcare marketing team,” says Amor. “It’s like having their own fully staffed marketing department, but at a much lower cost.”

Carol Dobies, founder and chief executive officer, says dhmstudio+ aligns with the firm’s mission of combining strategic marketing and creative communication to create healthier brands – and to make a difference in how people think about health. “We are passionate about the essential role rural providers play in creating healthier communities,” says Dobies. “The same strategy-first healthcare marketing expertise we provide to large health system clients is now available to rural providers with limited resources, and we are committed to supporting their needs.”

To take a more in-depth exploration, read this client success story. For more information about dhmstudio+ or the complete scope of healthcare marketing, branding, advertising and PR services provided by Dobies Health Marketing, call 816.595.6723.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative campaigns. The Kansas City-based company serves the marketing needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations, certifying boards and others.

Adam Lee Joins Dobies Health Marketing as Client Services Manager

Portrait of Adam Lee, Client Services Manager

Adam Lee, Client Services Manager

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, has hired Adam Lee as its new Client Services Manager.

In this role, Lee works with clients to ensure the on-time, on-budget execution of deliverables, including marketing, branding and advertising initiatives that align with the firm’s strategy-first approach. Lee brings more than a decade of healthcare marketing and communications experience to the team, including the planning and execution of integrated marketing campaigns, public relations and social media for healthcare corporations, agencies and associations. His specialized skillset and expertise will undoubtedly enhance brand, marketing and advertising initiatives for clients of Dobies Health Marketing.

“Adam’s extensive background in healthcare communications, coupled with his agency and client service experience, will greatly benefit the organizations we serve,” said Thom Ludtke, Vice President of Creative & Client Services. “His role will further enhance our team’s ability to provide the highest standard of strategic thinking and creative communications for healthier brands.”

Lee’s professional background includes proven success in strategic communications for such organizations as Cerner Corporation, greyhealth group and the American Academy of Family Physicians, among others. He says he is excited to become part of the team of experts at Dobies Health Marketing.

“I’m grateful for this opportunity to work with a healthcare marketing firm founded on strategy—something I thrive in,” said Lee. “I’m excited to apply my talents in marketing, communication, project management and strategic planning to elevate our clients’ brands.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards.

Dobies Health Marketing Welcomes Additional Expertise in Creative and Client Services

Tara Grassie, Client Services Manager Anne Bracker, Creative Services Manager

Left: Anne Bracker, Creative Services Manager
Right: Tara Grassie, Client Services Manager

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, deepened its expertise with the addition of two very talented marketing professionals: Tara Grassie (client services) and Anne Bracker (creative services).

“Tara and Anne bring the right experience, skills and talents to deliver the seamless service and powerful results our clients expect and deserve,” said Thom Ludtke, Vice President of Client Services. “Together as a team, we will further enhance the unique blend of strategic thinking and creative communications that has been at the core of our company for 25 years and counting.”

As Client Services Manager, Tara Grassie works with clients and internal teams to ensure on-time, on-budget execution for all marketing, branding and advertising initiatives. Tara has worked in healthcare marketing since 2013. At Nueterra Capital, she excelled at developing and implementing strategies and tactics for public relations and integrated marketing campaigns.

As Creative Services Manager, Anne Bracker provides creative direction and manages design, development and production of marketing and advertising campaigns. Her extensive experience includes art direction, graphic design and production design across a wide range of media for companies of all sizes. Most recently, she was Production Designer at Hallmark, where she collaborated with art directors and team members to achieve the company’s creative vision and standards. Anne will work closely with Shelly Searles, the company’s lead graphic designer.

Welcoming Tara and Anne to the team is the latest in a series of developments that mark continued growth for Dobies Health Marketing as it celebrates its 25th year. Earlier in 2017, the company added a strategic marketing manager and new writing talent to its ranks, and launched its own unique community give-back program called Apple a Day. In September, the company announced the appointment of Julie Amor as company president in addition to her role as chief strategy officer.

“It’s exciting to join a healthy, growing company like Dobies Health Marketing,” said Tara, adding that the mission of improving the way people think about health is a great source of inspiration.

Anne agrees: “I knew from the start this was an opportunity I wanted to pursue,” she said. “Being able to apply my visual communication skills in ways that connect people to better health is very rewarding.”

Tara, Anne and the rest of the Dobies Health Marketing team can be reached at 816.753.3336.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. Together, we combine strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Achieves Healthy KC Company Certification Again in 2017

Emblem signifying Dobies Health Marketing’s silver certification as a Healthy KC CompanyKANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing firm located in downtown Kansas City, has been certified as a Healthy KC Company for the second consecutive year. This recognition comes from the Healthy KC Workplace Wellness initiative, a program created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City and other regional health and wellness leaders.

“We are very proud to be among the growing number of local companies who are making workplace wellness a priority,” said Julie Amor, President and Chief Strategy Officer at Dobies Health Marketing, adding that the company’s mission is to inspire better health decisions locally, nationally and even globally. “That health-positive philosophy is deeply embedded in every aspect of our work and highly embraced in our culture.”

Thank you to @WeAreHealthyKC & 200+ local companies creating a #CultureOfHealth in Kansas City. Click To Tweet

In addition to the traditional furnishings one expects to see in any workplace, the offices at Dobies Health Marketing include exercise bikes, standing work areas, balance balls, and a special space dedicated to letting employees share articles, infographics and other communications with healthy lifestyle tips. Walking meetings are encouraged, and the company regularly hosts lunch-and-learns to provide expert guidance on such topics as nutrition and work-life integration.

Amor says the company is continuously adding to its workplace wellness initiative with a goal of more comprehensively – and creatively – supporting employee health and wellness. Earlier this year, the company launched its Apple a Day program, which provides opportunities for employees to inspire healthier eating habits in others by giving apples and nutritional information to students at local schools.

The KC Chamber reports that the number of Healthy KC Certified companies has nearly doubled since 2015. “We applaud the Healthy KC Commission for engaging local companies in finding ways to create a healthier workforce,” said Amor. “It is so exciting to see how the program has grown, and it is truly an honor to contribute to a culture of health and wellness that is coming to life across Greater Kansas City.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company combines strategic thinking with creative communication to create healthier brands across the entire healthcare industry, from hospitals, health systems, physician groups, and payers to medical device manufacturers and distributors, pharmaceutical firms, associations, certifying boards and more.

Dobies Health Marketing Strengthens Strategy-First Approach with Appointment of New President

Portrait of Julie Amor, MHA, President & Chief Strategy Officer of Dobies Health Marketing

Julie Amor, MHA, President & Chief Strategy Officer of
Dobies Health Marketing

As Dobies Health Marketing celebrates its 25th year, the healthcare marketing and branding company, led by Founder and Chief Executive Officer Carol Dobies, has named Julie Amor, MHA, as President. Amor’s appointment further elevates the firm’s ability to deliver market-leading strategies and measurable results to its clients.

In her new role, Amor will implement corporate growth strategies, manage work force strategies, expand firm offerings, enhance the company’s social purpose initiatives and oversee corporate policies. In addition, she will continue her role as Chief Strategy Officer, working directly with clients to develop competitive marketing and positioning strategies.

As CEO, Dobies continues to lead the Kansas City-based organization, known for its unique, strategy-first approach to healthcare marketing, branding and advertising. Completing the company’s executive leadership team is Thom Ludtke, who joined the company in 2014 and continues to serve as Vice President of Client Services.

“With the rapidly changing healthcare landscape, the timing was right to divide my responsibilities as president and chief executive officer,” said Dobies. “Since joining Dobies Health Marketing three years ago, Julie’s influence on the culture and direction of the firm has been very positive. I am confident she will translate her unwavering commitment to our mission and vision into strategic growth for the company for years to come.”

Amor has more than 25 years of experience in healthcare strategy, marketing, branding and operations. Prior to Dobies Health Marketing, she was Vice President, Marketing and Corporate Communication, at The University of Kansas Hospital (now the University of Kansas Health System). There, she led the transformation of the hospital’s identity and established its market-leading brand position, and she was also responsible for strategic and operational execution of the hospital’s corporate communication, internal branding, affiliation-related integration and employee engagement. Amor earned her Master of Healthcare Administration (MHA) degree from Park University after completing her bachelor’s in Marketing Communications from the University of Missouri-Kansas City.

Before KU, Amor was with Blue Cross and Blue Shield of Kansas City. Additionally, her commitment to the community is exemplified by her role as Chair of the Nominating Committee, Board of Directors, for Kansas City Public Television (KCPT) since 2009.

When asked about her new appointment, Amor said:

“I have dedicated my career to authentic marketing communication as a cornerstone of corporate strategy. I am honored to now serve as President of Dobies Health Marketing to develop and expand our corporate growth strategy as a nationally recognized healthcare marketing, branding and advertising firm. As the healthcare industry continues to evolve, the need to combine an aligned, shared vision with highly strategic thinking is a critical differentiator, not only to our success and sustainability, but for the success of our clients. I enthusiastically embrace the opportunity to further develop and execute toward the company’s vision of creating healthier brands across the healthcare industry.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company combines strategic thinking with creative communication to create healthier brands across the entire healthcare industry, from hospitals, health systems, physician groups, and payers to medical device manufacturers and distributors, pharmaceutical firms, associations, certifying boards and more.