Creative & Client Services Enjoy Healthy Growth at Dobies Health Marketing

KANSAS CITY, Mo. — In response to healthy business growth as healthcare companies across the industry seek new marketing strategies and tactics that engage target consumers and propel their businesses forward, Dobies Health Marketing continues to build on its highly specialized team. The Kansas City-based healthcare marketing firm welcomes Jeff DeRousse as Art Director and Lindsey Elliott as Marketing and Clients Services Manager.

“Jeff and Lindsey’s backgrounds in the healthcare industry, coupled with their experience in design, communications and media, will greatly benefit the organizations we serve,” said Angie Leondedis, Vice President of Client Services. “Together as a team, we continue to grow and adapt to strengthen our ability to provide the highest standard of strategic thinking and creative communications for healthier brands.”

As Art Director, Jeff collaborates with designers, writers and account leads to produce compelling integrated campaigns, websites and digital advertising. With almost 20 years of graphic design experience, Jeff brings a critical but creative eye to design inspires action and promotes brand awareness. His work experience includes brand design for Cerner Corporation, where he developed corporate identities with the goal of driving the brand forward. Jeff’s diverse background of design work for the health industry, as well as international product development and market research, makes him a valuable addition to the team.

“It’s exciting to join a healthy, ever-growing company like Dobies Health Marketing,” Jeff said. “Being able to help people connect to better health is very rewarding, and I look forward to helping create healthier brands.”

As Marketing and Client Services Manager, Lindsey works with senior strategists and the creative team to plan, manage and direct highly integrated marketing and brand strategies. For more than a decade, she has worked in various strategic communications and media roles, and her expertise includes planning and executing integrated marketing campaigns, public relations, social media, and crisis communications. Most recently, Lindsey worked as the Senior Public Relations Specialist at Olathe Health, where she helped with brand development and implementation, as well as overseeing marketing strategy implementations across all communication platforms. Her broad skillset makes her an ideal partner for Dobies Health Marketing’s clients.

“I’m thrilled to join this team and combine my two passions – strategic marketing and healthcare,” Lindsey said. “Our clients are not only enhancing the health of individuals but also their communities, and I’m honored to help enrich that mission.”

Welcoming Jeff and Lindsey to the team is the latest in a series of developments that mark increasing growth for Dobies Health Marketing as it approaches 30 years in strategy-first healthcare marketing. This year, the company also added Client Services Director Kristi Bond; Account & Digital Project Coordinator Alexis McDowell; and Healthcare Marketing Writer Donna Broussard Segura.

Jeff, Lindsey and the rest of the Dobies Health Marketing team can be reached at 816.753.3336.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Dobies Health Marketing Welcomes New Talent in Creative & Client Services

KANSAS CITY, Mo. — As the health industry ramps up efforts to come back strong from the pandemic, innovative healthcare marketing strategies are in high demand. In response, Dobies Health Marketing continues to expand its creative and client services teams. Last week, the Kansas City-based healthcare marketing firm welcomed Alexis McDowell as Account & Digital Project Coordinator and Donna Broussard Segura as Healthcare Marketing Writer.

“Alexis and Donna bring the right experience and skillsets to deliver exceptional work with powerful results for our clients,” said Thom Ludtke, Vice President of Creative Services. “As we adapt alongside our clients to the emerging needs of the post-pandemic health frontier, we are growing our team in ways that continuously strengthen our ability to do what we do best: blend strategic thinking with creative communications to create healthier brands.”

As Account & Digital Project Coordinator, Alexis works with clients and internal teams to ensure on-time, on-budget execution for all marketing, branding and advertising initiatives. As both a graduate and former employee of University of Missouri, Alexis brings a fresh understanding of cutting-edge digital marketing strategies, including design. Upon graduation, she hit a marketing homerun when she was selected as one of only 12 students to join the St. Louis Cardinals First Pitch Program Inaugural Class. Most recently, she has worked as a design professional and a project coordinator in the solar industry. She also worked with conversion software at Cerner. With a knowledge base grounded in technology, popular culture and the arts, Alexis brings a unique perspective to the firm’s strategy-first health marketing expertise.

“For a long time, I knew I wanted a career that would combine creativity and strategic thinking to elevate brands,” Alexis said. “I’m thrilled to join the Dobies Health Marketing team, where I can put my skills and passions to work in ways that create not only healthy companies, but also healthier consumers.”

As the newest member of our content development team, Donna Broussard Segura has more than 20 years of writing and marketing experience. She has worked at every level in the healthcare industry – from medical social worker to marketing executive. Donna has published a magazine, organized expos and hosted a health-focused radio show for the burgeoning 50+ market. She has also worked in program design and grant writing, garnering millions of dollars in funding for nonprofits. At Harvard, she was an editor at The Harvard Crimson and accepted into Harvard’s competitive creative writing curriculum, with studies that blended creative writing, psychology and visual arts.

“With clients that range from international biotech giants and academic medical centers to local non-profits tackling the healthcare needs of the homeless, I knew this was the place and team for me,” said Donna. “I’m so excited to exercise the full range of my imagination and curiosity to touch every aspect of this life-saving industry as it reimagines daily the possibilities of health. The heroes in the healthcare field deserve every ounce of the passion I bring to my work.”

Welcoming Alexis and Donna to the team is the latest in a series of developments that mark increasing growth for Dobies Health Marketing as it approaches 30 years in strategy-first health marketing. Earlier this summer, the company added Client Services Director Kristi Bond. With deep experience in digital/interactive projects, Kristi serves as a liaison for web and digital campaigns.

Alexis, Donna and the rest of the Dobies Health Marketing team can be reached at 816.753.3336.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Kristi Bond Joins Dobies Health Marketing as Client Services Director

Kristi Bond, Client Services Director

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first health marketing, branding and advertising firm, has welcomed Kristi Bond to the team as Client Services Director. In this role, Kristi oversees B2B accounts, leading as the day-to-day contact for new and existing healthcare clients and ensuring strategy is well assimilated into each client’s marketing plans and campaigns.

With deep experience in digital/interactive projects, Kristi serves as a liaison for web and digital campaigns. In addition, she supports growth strategies for soviews+, the firm’s competitive media market profile tool for hospitals and health systems.

“We’re thrilled to welcome Kristi to the team,” said Angie Leondedis, Vice President of Client Services. “She brings a unique perspective for our B2B clients, and her web and digital strategy experience will support our tremendous growth in this area.”

Kristi’s career spans 20+ years in B2B marketing, media, web development and account management, much of it in healthcare. She has directed planning, budgeting, creation and implementation of highly integrated marketing campaigns, ensuring on-time, on-budget delivery. Additionally, she co-founded a small web development company, helping small to mid-sized businesses develop a successful online presence.

Since that time, Kristi has led a variety of website development and digital projects for many companies and provided strategic marketing and sales consulting in the health insurance space. She has vast expertise in many leading platforms, including SalesForce, HubSpot, a range of web CMS systems, and others.

Kristi has a degree in journalism from the University of Kansas with an emphasis in business communications. She is an excellent communicator and skilled account manager, making her a tremendous partner for Dobies Health Marketing’s clients across the health industry.

“I’ve been seeking the perfect fit – and I found it with Dobies Health Marketing and its outstanding digital marketing team,” said Kristi. “It’s a great group with an amazing reputation, solid client relationships, and health marketing experience that can’t be beat. I’m excited to add my skills to the Dobies Health Marketing team.”

To learn more about the impact that strategy-first healthcare marketing can deliver for healthcare organizations of all types, call 816.753.3336 or email contact@dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Dobies Health Marketing Recognized as Healthy KC Workplace Wellness Certified Business

KANSAS CITY, Mo. – Dobies Health Marketing is proud to again be recognized as a Healthy KC Workplace Wellness Certified business, receiving Gold honors for its company health and wellness efforts in 2020-21. This certification comes from the Healthy KC Workplace Wellness initiative, created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City.

Dobies Health Marketing has been honored since 2016 by the Healthy KC program, which recognized more than 100 businesses across Greater Kansas City this year. The program assesses the actions a company takes to support health and wellness across five Pillars of Wellness: healthy eating, active living, tobacco cessation, work-life integration, and design-built environment.

The Dobies Health Marketing staff worked remotely most of 2020 to keep everyone as healthy as possible during the COVID-19 pandemic. That made the emphasis on physical and social activity even more important. Employees joined impromptu challenges and planned efforts to set weekly walking goals; encouraged stretch and digital detox breaks; shared healthy smoothie recipes; and participated in friendly competitions for hydration and healthy eating.

These efforts align with the culture of wellness that Dobies Health Marketing traditionally fosters in the workplace – with standing meetings and work areas, nutritious snack options, exercise bikes, balance balls, a space dedicated to healthy lifestyle tips, and team outings that encourage fun physical activity.

To help make the rest of the world a little healthier, too, Dobies Health Marketing employees are dedicated to our paper reduction and recycling program. As we track and monitor the use of paper and color copies, we report and post on how many trees are saved each month or quarter. The staff also makes excellent use of recycling bins for aluminum cans and cardboard – even taking recyclables home when bins are full.

“This recognition is a testament to our team,” said Carol Dobies, Founder and CEO. “I love how our employees, in the face of a global pandemic, hunkered down in their newly formed home offices and found personally gratifying ways to continually live and share the company’s mission of inspiring health and driving better health decisions. We truly appreciate the honor and congratulate all the KC Healthy companies for making employee health and wellness a high priority.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Achieves WBENC Certification as a Women’s Business Enterprise

Photo of Carol Dobies, owner of Dobies Health Marketing, a WBENC-Certified WBE

Carol Dobies, MBA, founder and CEO of Dobies Health Marketing, a WBENC-Certified Women’s Business Enterprise

KANSAS CITY, Mo. — Dobies Health Marketing announced today it received certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.

To promote innovation through diversity and fuel economic growth, WBENC identifies, certifies and facilitates the development of women-owned businesses. Achieving WBENC certification enables Dobies Health Marketing to expand its reach to corporations and government agencies that seek business relationships with WBEs to fulfill their commitments to supplier diversity.

“As a woman-owned business for almost 30 years, we fully support the WBENC mission. Together with Julie Amor, president and chief strategy officer, we are committed to advocating for companies led by women, while also seeking opportunities whenever possible to recruit and mentor women leaders,” said Carol Dobies, the company’s founder and chief executive officer. “We also welcome the opportunity to create new partnerships made possible through our certification.”

WBENC’s certification follows a meticulous process that includes an in-depth review of the financial and operational policies of the business and concludes with a site inspection. The certification process is designed to confirm the business is at least 51 percent owned, operated and controlled by a woman or women.

Dobies founded Dobies Health Marketing (Dobies & Healthcare Associates, Inc.) in 1992. In 2007, she was named one of 25 Women Who Mean Business by the Kansas City Business Journal and honored among 2010 Influential Women by Kansas City Business Magazine. She is also a member of Women Business Leaders of the U.S. Healthcare Industry Foundation. In recent years, the company has been named among Kansas City’s top 25 companies under 25 employees, and the firm is certified as a Healthy KC company by the Greater Kansas City Chamber of Commerce and Blue Cross and Blue Shield of Kansas City. To learn more about Dobies Health Marketing, visit dobies.com.

RELATED: Dobies Health Marketing, Clients Bring Home Prestigious Awards for Branding, Advertising

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

 

 

Meet Yusra Nabi: Dobies Health Marketing Expands Its Digital Marketing Team

Yusra Nabi, Digital Marketing Specialist, Dobies Health Marketing

Yusra Nabi, Digital Marketing Specialist

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing, branding and advertising firm, recently welcomed Yusra Nabi to the team as Digital Marketing Specialist. In this new role, Yusra works closely with the firm’s internal teams and digital media partners to plan and manage highly integrated digital marketing strategies for B2C and B2B healthcare clients.

With previous experience in digital communications including advertising, social media, email marketing, public relations, search optimization, web content and more, Yusra coordinates and supports a wide range of activities, from market and media planning to CRM and CMS support and analytics. As a graduate of The University of Kansas with two bachelor’s degrees – one in Journalism and Mass Communication and the other in Political Science – Yusra is a dedicated communications professional who loves solving challenges with strategy.

“As our clients’ needs grow and evolve, so too does our core team, ensuring we stay on time, on budget and on strategy at every step,” says Thom Ludtke, Vice President of Creative Services. “We are thrilled to welcome Yusra to our team and know she will provide significant value to our clients’ digital marketing initiatives.”

Yusra says she’s excited to join the Dobies Health Marketing team as well, for many reasons: “As I learned about this company, I could tell it was the place for me,” she says. “It’s an incredibly smart, client-focused team, and I feel very fortunate to join them in creating healthier brands across the industry.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Angie Leondedis Appointed Board President for CASA

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

Angie Leondedis, Vice President of Client Services at Dobies Health Marketing, has been named President of the Board of Directors for Court Appointed Special Advocates (CASA) of Johnson & Wyandotte Counties.

CASA trains and supports volunteers who act as advocates in court on behalf of abused or neglected children. CASA advocates play a crucial role by monitoring a child’s situation, reporting findings to the court, and serving as a trusted adult presence in a child’s life.

“It is an honor to continue serving CASA as it celebrates 35 years of speaking up for children and providing them with loving, permanent homes,” Leondedis said. “I’m inspired by CASA’s dedicated staff, board, volunteers, donors, partners and the judges who find such value in CASA’s role in a child’s life.”

Leondedis has volunteered with CASA for five years as a trained advocate in the child welfare system. She joined the board three years ago and has served as an officer for the last two years. Last year, she served as First Vice President. Since 2017, Leondedis has been in a client leadership role at Dobies Health Marketing. She is also an advisor to RJ Children’s Haven, a non-profit organization providing day care services for immune-compromised children in the Kansas City area.

“Angie’s strong leadership qualities and her vision and passion for CASA make her an excellent choice for our next board president,” said Nate Lindstrom of Lockton Companies, CASA’s immediate past president. “I am confident she will be a tremendous leader for the organization and will advance our mission to give hundreds of abused and neglected children a chance to thrive in permanent homes.”

Leondedis begins her Board President role Sept. 1.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Carol Dobies Joins Gift of Life Board of Directors

Carol Dobies, MBA, Founder and CEO of Dobies Health Marketing

Carol Dobies, MBA, Founder and CEO of Dobies Health Marketing

Carol Dobies, MBA, founder and chief executive officer of Dobies Health Marketing, was recently appointed to the Board of Directors for Gift of Life, a nonprofit organization dedicated to educating Greater Kansas City communities about transplantation.

For more than two decades, Gift of Life has served as a national model for support, awareness and success of organ, eye and tissue donation. The organization collaborates with the transplant community, civic groups and area schools – driving the conversation through education and providing opportunities for transplant recipients to support and mentor current patients.

“I am honored to join the Gift of Life Board of Directors because I share their passion for greater awareness, understanding and collaboration,” Dobies said. “As a new Board member, I believe my marketing expertise and experience with the organ donation and transplantation industry can contribute to the mission, and I am eager to do my part to reduce the number of people on transplant waiting lists in Kansas and Missouri.”

As owner of Kansas-City based Dobies Health Marketing, Dobies has worked with numerous organizations associated with organ transplantation and donation over the past 30 years. She previously served on the board for the American Board for Transplant Certification, and she has long supported Midwest Transplant Network and regional and national clients with missions to elevate awareness of the life-saving power of organ donation and transplantation.

“Gift of Life’s vision and goals align closely with our company’s commitment to community service and our mission to help people make better decisions about their health,” Dobies said.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Names Angie Leondedis Vice President, Client Services

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first health marketing, branding and advertising firm, has appointed Angie Leondedis as its new Vice President, Client Services.

In her new role, Angie plans, manages and directs strategic marketing initiatives and provides excellent service for our clients that adheres to the firm’s strategy-first approach. She cultivates partnership-level relationships to support company business development and is responsible for onboarding new accounts to ensure long-term growth and client retention.

“Angie’s years of expertise and leadership in the hospital and health industry make her an excellent fit to lead our clients’ marketing strategies for healthier brands,” says CEO Carol Dobies. “She has a strong history of devising and implementing new programs that support client objectives.”

Angie has more than 30 years’ experience as a strategic communications and marketing leader in hospitals, health systems, academic medical centers, associations, physician and surgical practices, and health-related nonprofits. She has been recognized for talents in strategy development and translating corporate vision into tactical reality.

“I’m excited to join the Dobies Health Marketing team in this new role,” Angie says. “I’ve experienced first-hand the amazing impact our clients have on the health of their communities and patients across the nation. It’s a privilege to support their missions.”

Angie spent nearly eight years as Vice President, Communications, for Children’s Hospital Association, in Lenexa, Kan., and Washington, D.C., and operated a successful consulting practice. She spent 16 years in Chicago, where she held leadership positions at the American Hospital Association, Chicago Osteopathic Health System and Northwestern Medical Faculty Foundation. She received a bachelor’s degree in Speech Communications/Public Relations with a minor in Journalism at Miami University, Oxford, Ohio.

In keeping with our firm’s mission of community involvement and giving back, Angie volunteers as a Court Appointed Special Advocate (CASA) for children in the foster care system. She serves as Vice President on the Board of Directors for CASA of Johnson & Wyandotte Counties, and serves on the Executive Board of RJ Children’s Haven.

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes Health Data Analyst to Strategy Team

Jordan Kloewer, Health Data Analyst at Dobies Health Marketing

With proven expertise in translating data to actionable business intelligence, Jordan Kloewer supports strategy-first marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first marketing, branding and advertising firm for healthcare companies, recently welcomed Jordan Kloewer to the team as Health Data Analyst.

The new position is a key component in delivering data-driven strategic recommendations and communications to assist healthcare clients in reaching their business goals. With diverse skill sets in data analysis and visualization, Jordan researches, analyzes and interprets comprehensive market data to formulate conclusions that drive smart marketing and branding strategies.

“Jordan’s expertise positions him to make an immediate impact for our company and clients,” says CEO Carol Dobies. “Our ability to translate data into effective and actionable business intelligence is critical to sustained success in today’s evolving healthcare landscape.”

A native of Des Moines, Iowa, Jordan earned his bachelor’s in business administration from the University of Iowa. His previous work experience includes data collection and analysis, healthcare technology, creating performance dashboards and supporting marketing campaigns.

“As a candidate, I was excited to learn about this company and its commitment to strategy-first marketing – and I knew my skills would be a great fit for the needs of healthcare organizations,” Jordan says. “Joining an exceptional team and continuing to grow at the intersection of data and health is a dream come true for me.”

To learn more about what Dobies Health Marketing can do for your organization, call 816.753.3336 or email contact@dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. Our Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.