KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition for several of its clients’ healthcare branding and advertising initiatives in 2020. From rebranding an Inc. 5000 business solutions firm to promoting specialization in respiratory care and advertising hospital services directly to consumers, the work being recognized this year is a testament to the comprehensive expertise of the Dobies Health Marketing team.
Highlights of 2020 award successes include:
ASTER AWARD: GOLD
Category: Brand Identity – Logo Design/Letterhead
Formerly known as United Claim Solutions, this client requested a new brand identity to convey the continuously expanding scope of its enterprise, as well as the firm’s core purpose and brand promise. From renaming the organization (valenz has Latin roots and means strong, vigorous and healthy) to redesigning the logo and executing a comprehensive brand strategy and identity package across all business systems and stakeholders, the Valenz brand is now enjoying tremendous success – very fitting for a company that recently ranked No. 2065 on the Inc. 5000 list of fastest-growing companies in America.
TELLY AWARD: SILVER
Client: The National Board for Respiratory Care
Category: Branded Content – Video, Web and Social
To increase awareness and interest in achieving advanced specialization – which propels careers and elevates the profession – The National Board for Respiratory Care engaged Dobies Health Marketing to create a Specialty Credentials campaign targeting current and future respiratory care practitioners. Through a series of videos and online features showcasing the real-life stories of specialized respiratory therapists, the campaign’s inspirational message resonated with its audience and generated high levels of engagement across all media and platforms. In addition to the silver Telly award, this campaign also received a bronze Aster Award for Total Ad Campaign. View one of the featured video stories below:
EMERALD AWARDS, INCLUDING BEST OF SHOW
Client: LMH Health
Categories: Advertising: Television or Radio, Advertising: Total Campaign
“It was a great plan, great execution and exceptionally effective.” That’s how judges for the Kansas Association of Health Care Communicators described the socially relevant LMH Health Mammography Spot when they named it Best of Show. As the centerpiece of an integrated advertising campaign created and produced by Dobies Health Marketing, the 30-second spot achieved high engagement across all platforms (more than doubling national metrics in some cases) and contributed to a nearly 10 percent increase in mammograms over the previous year. You can view the spot here:
Additionally, LMH Health’s “Runner” brand campaign received an Emerald Award and a national bronze Healthcare Advertising Award for Total Ad Campaign with TV.
“All glory and gratitude go to our clients for having the vision to take these creative strategies and concepts forward, and we are proud to see the talents of our agency team recognized as well,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing.
Carol Dobies, Founder and CEO, agrees, emphasizing that the intrinsic value of awards in healthcare marketing lies in the healthier outcomes they represent. “On behalf of our entire team, I’m proud to say we love putting our talents to work every day, though we do it for the mission, not the recognition,” she explained. “We succeed when our work inspires better, more informed decisions about health, which ultimately improves lives.”
In other words, she says, healthcare marketing awards signal exceptional performance, and exceptional performance translates to healthier companies, healthier brands and healthier people. For more information about the full scope of marketing, branding and advertising services available from the experts at Dobies Health Marketing, visit dobies.com.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.
About the Awards
Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. The 2020 Aster Award winners received scores that ranked in the top 16 percent of the nation for advertising excellence.
The Telly is the premier award honoring video and television across all screens, receiving more than 12,000 award entries each year. Awards for top entries are awarded by the Telly Awards Judging Council, an industry body of leading video and television experts from highly prestigious companies in advertising, publishing and more.
Through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.
Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. More than 4,200 submissions were submitted this year and reviewed by a national panel of judges for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.