Dobies Health Marketing and Clients Receive High Honors for Advertising from Statewide to International

Kansas City, Mo – From international Tellys to national Asters and Healthcare Advertising Awards – and the prestigious Kansas Emerald Awards – Dobies Health Marketing and its clients are proud to achieve top honors for advertising excellence again this year.

“Because we focus exclusively on healthcare, we genuinely share our clients’ goals for improving health and helping people thrive,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to work with so many organizations who recognize what’s possible with the right blend of strategy and creativity.”

Whether connecting people to medical, surgical and mental health excellence today – or inviting them to explore careers that help ensure a healthier tomorrow – every message has the power to make a difference. Winning creative campaigns so far this year have included:

The World Needs More RTs Campaign – The Brianna Collichio Story
Client: MoreRTs Coalition for Respiratory Care (NBRC)
Award: Gold Telly

The numbers for both active and aspiring respiratory therapists (RTs) are decreasing, causing serious concern about meeting demand for respiratory care now and in the future. The MoreRTs initiative – a collaborative by The National Board for Respiratory Care, the American Association for Respiratory Care and the Coalition on Accreditation for Respiratory Care – is a national, multimedia campaign raising awareness of the value of the respiratory care profession. With messaging designed to attract RTs to the field by showing the positive impact they make on people’s lives, Brianna Collichio’s story as an ambitious singer with cystic fibrosis underscores is powerful. See the Telly award-winning TV spot here:


Learn more about the power and purpose of the More RTs campaign here.

Orthopaedics Campaign: “Life Is Better in Motion”
Client: Liberty Hospital
Awards: Telly, Aster, Healthcare Advertising

With scenes and imagery depicting how “life is better in motion” for athletes and non-athletes of all ages, this campaign was masterfully crafted to increase awareness in Kansas City’s Northland about the highly specialized orthopaedic care and sports medicine available at Liberty Hospital. The award-winning campaign featured this Telly-winning TV spot about sports medicine for local athletes/student athletes:

Be Immune Kansas Campaign for Healthy Vaccination
Client: Be Immune Kansas
Awards: Aster, Healthcare Advertising, Emerald

Be Immune Kansas – a statewide coalition of the Kansas Academy of Family Physicians, the Kansas Chapter American Academy of Pediatrics, the Kansas Hospital Association and the Kansas Medical Society – was formed in 2022 to promote the role of vaccination and primary care in achieving lifelong health. The multimedia, multi-year campaign provides timely, targeted messaging around a variety of vaccines for all ages and counties, particularly those areas with the state’s lowest immunization rates. View the campaign’s website here and the award-winning TV spot promoting pneumonia and shingles vaccines below:

“Introducing Camber” Brand Campaign
Client: Camber Children’s Mental Health
Award: Aster

KVC Hospitals sought to revitalize its brand as part of the journey to becoming the region’s leader in innovative models of life-saving children’s mental healthcare. The new name, Camber, means bridge or arch, representing their commitment to meaningful connections. This brand anthem video – created as part of the total integrated campaign introducing the new Camber brand in market – captures that shared mission from the voices of the Camber leadership team:

CHCS Surgery Facebook Video Campaign
Client: Community HealthCare System (CHCS)
Award: Emerald

When small rural communities have local access to surgeons as high-caliber as the ones at CHCS, they deserve to know about it. To announce that Dr. David Cancelada, a 25-year surgical specialist, joined the team, we created this video for paid and targeted social media advertising. In addition to Dr. Cancelada’s expertise, the video showcased the skilled team, advanced technology and state-of-the-art surgical suites available at CHCS. View the Emerald award-winning video below:

From effective marketing strategies to exceptional creative, the entire team at Dobies Health Marketing knows how to create healthier brands. Visit dobies.com to explore their full breadth of healthcare marketing, branding and advertising services.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About the Awards

The Telly is the premier award honoring video and television across all screens, with winning entries selected among thousands by leading video and television experts in advertising, publishing and more. Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. Through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.

Dobies Health Marketing and Clients Celebrate Advertising Excellence Awards

KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition in 2022 for several of its clients’ campaign initiatives.

Together, the strategy-first healthcare marketing agency and its clients were awarded for creative excellence with Tellys, Aster awards and Healthcare Advertising awards – for which they were selected among thousands of entries from across the country – as well as Emerald awards for advertising in Kansas.

“With the goal of making a real difference in people’s lives, our clients had the vision to work with us in developing and executing the creative strategies and concepts that ultimately garnered these exceptional awards,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to have so many forward-thinking clients who understand the power of creative advertising to move hearts and minds.”

This year’s winning creative campaigns included:

Orthopaedics Campaign: “Life Is Better in Motion”
Client: Liberty Hospital
Awards: Silver Telly, Silver Aster, Silver Healthcare Advertising
With a physician team that provides the advanced level of orthopaedic care and sports medicine normally only found at large academic medical centers, Liberty Hospital needed to build awareness of its strengths in greater Kansas City’s Northland. This TV spot was part of a multimedia campaign centered around how “Life is better in motion” for people of all ages, athletes and non-athletes alike. View the multi-award-winning TV spot below:

Brand Campaign: “This Is What Healthy Feels Like”
Client: Swope Health
Award: Silver Telly
Swope Health, the local community’s leading provider for the underserved, is committed to easily accessible, whole-person care for every patient. This television spot and integrated campaign were designed to communicate their promise and how they deliver on it by making care visible and accessible for everyone. View the Telly-winning spot here:

Oncology Campaign: “Hope Is Closer Than You Think”
Client: LMH Health
Award: Silver Telly, Emerald
LMH Health’s cancer campaign went inside the minds of people fighting cancer, showcasing empathy for their concerns and featuring people and familiar places from within the local Lawrence, Kansas, community. The purpose of the spot (and the rest of the multimedia campaign) was to let people know there’s no need to travel elsewhere for excellent cancer care. View the Telly-winning spot below:

Video: “Corona Country: Solving the PPE Crisis in Rural America”
Client: Heart4Heroes
Award: Emerald
At the height of the pandemic’s PPE shortage, Heart4Heroes – a joint effort between the National Rural Health Association, Project C.U.R.E., Angel Flight Central and Angel Flight West – was born. As a fundraising and awareness initiative to support frontline medical staff at rural and critical access hospitals, Heart4Heroes requested a promotional video sharing the real stories and perspectives of medical staff from America’s rural communities. It was quite an adventure! View the award-winning video below:

Click here for a behind-the-scenes look at the making of Corona Country.

Mammography Campaign: “Turn Screen Time into Screening Time”
Client: LMH Health
Award: Emerald
Each year, the average person spends several hundred hours on activities like social media and watching TV – if they can invest that much time into everyday activities, surely they can invest just one hour per year in taking care of breast health. That was the inspiration behind this fun and playful TV spot for LMH Health mammography that encouraged women over 40 to turn a little bit of their “screen time” into “screening time.” View the Emerald Award-winning spot below:

Website: Corporate Healthcare Staffing and Long-Term Care Residential
Client: Advena Group
Award: Emerald
After a rebrand, Advena Group needed a new website to reflect the new identity and build awareness of the company’s two services lines (Advena Healthcare Staffing and Advena Living). The site needed simple navigation and engaging content for each of its distinct audiences to tell the Advena story and generate new leads for its staffing division and residential long-term care facilities. View the Emerald Award-winning website here.

“Our creative work informs, motivates and connects people – and at its best, it inspires people to achieve the extraordinary,” said Julie Amor, President and Chief Strategy Officer of Dobies Health Marketing. “We draw our inspiration from our clients first and foremost, who are doing the work every day to create and sustain healthier communities. It’s an honor and privilege to work with each and every one of them.”

For more information about the full scope of marketing, branding and advertising services available from the experts at Dobies Health Marketing, contact us.

About the Awards

The Telly is the premier award honoring video and television across all screens, with winning entries selected among thousands by leading video and television experts in advertising, publishing and more. Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. And, through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Dobies Health Marketing, Clients Bring Home Prestigious Awards for Branding, Advertising

KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition for several of its clients’ healthcare branding and advertising initiatives in 2020. From rebranding an Inc. 5000 business solutions firm to promoting specialization in respiratory care and advertising hospital services directly to consumers, the work being recognized this year is a testament to the comprehensive expertise of the Dobies Health Marketing team.

Highlights of 2020 award successes include:

ASTER AWARD: GOLD

Client: Vālenz™
Category: Brand Identity – Logo Design/Letterhead

Formerly known as United Claim Solutions, this client requested a new brand identity to convey the continuously expanding scope of its enterprise, as well as the firm’s core purpose and brand promise. From renaming the organization (valenz has Latin roots and means strong, vigorous and healthy) to redesigning the logo and executing a comprehensive brand strategy and identity package across all business systems and stakeholders, the Valenz brand is now enjoying tremendous success – very fitting for a company that recently ranked No. 2065 on the Inc. 5000 list of fastest-growing companies in America.

TELLY AWARD: SILVER

Client: The National Board for Respiratory Care
Category: Branded Content – Video, Web and Social

To increase awareness and interest in achieving advanced specialization – which propels careers and elevates the profession – The National Board for Respiratory Care engaged Dobies Health Marketing to create a Specialty Credentials campaign targeting current and future respiratory care practitioners. Through a series of videos and online features showcasing the real-life stories of specialized respiratory therapists, the campaign’s inspirational message resonated with its audience and generated high levels of engagement across all media and platforms. In addition to the silver Telly award, this campaign also received a bronze Aster Award for Total Ad Campaign. View one of the featured video stories below:

EMERALD AWARDS, INCLUDING BEST OF SHOW

Client: LMH Health
Categories: Advertising: Television or Radio, Advertising: Total Campaign

“It was a great plan, great execution and exceptionally effective.” That’s how judges for the Kansas Association of Health Care Communicators described the socially relevant LMH Health Mammography Spot when they named it Best of Show. As the centerpiece of an integrated advertising campaign created and produced by Dobies Health Marketing, the 30-second spot achieved high engagement across all platforms (more than doubling national metrics in some cases) and contributed to a nearly 10 percent increase in mammograms over the previous year. You can view the spot here:

Additionally, LMH Health’s “Runner” brand campaign received an Emerald Award and a national bronze Healthcare Advertising Award for Total Ad Campaign with TV.

“All glory and gratitude go to our clients for having the vision to take these creative strategies and concepts forward, and we are proud to see the talents of our agency team recognized as well,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing.

Carol Dobies, Founder and CEO, agrees, emphasizing that the intrinsic value of awards in healthcare marketing lies in the healthier outcomes they represent. “On behalf of our entire team, I’m proud to say we love putting our talents to work every day, though we do it for the mission, not the recognition,” she explained. “We succeed when our work inspires better, more informed decisions about health, which ultimately improves lives.”

In other words, she says, healthcare marketing awards signal exceptional performance, and exceptional performance translates to healthier companies, healthier brands and healthier people. For more information about the full scope of marketing, branding and advertising services available from the experts at Dobies Health Marketing, visit dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About the Awards

Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. The 2020 Aster Award winners received scores that ranked in the top 16 percent of the nation for advertising excellence.

The Telly is the premier award honoring video and television across all screens, receiving more than 12,000 award entries each year. Awards for top entries are awarded by the Telly Awards Judging Council, an industry body of leading video and television experts from highly prestigious companies in advertising, publishing and more.

Through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.

Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. More than 4,200 submissions were submitted this year and reviewed by a national panel of judges for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.


We are proud to be among the Top Digital Agencies in Kansas City in 2021 as ranked by DesignRush.

The Making of “Corona Country” & Our Commitment to Rural Health

We understand the challenges rural hospitals face and the value they bring to America’s health. Through dhmstudio+, we are committed to advancing rural health by partnering with providers to meet their strategic marketing needs.

Recently, we had a special opportunity to combine marketing strength with social purpose by producing Corona Country: Solving the PPE Crisis in Rural America, a video that inspires action in meeting the PPE needs of rural hospitals. Through video production services and some in-kind support for strategy and logistics, we proudly contributed our time and talent to this cause. Watch as Ryan Antrim, our video producer, shares his experience throughout this meaningful mission:

Watch and share the full Heart4Heroes video:


To see how you can support this cause, visit Heart4heroes.org. For more information about how we support rural and critical access hospitals, visit dobies.com/dhmstudio.

Special Thanks

We’d like to thank Perfect Image, LLC and the following organizations that joined in the making of this video out of shared support for the Heart4Heroes mission:

Project C.U.R.E.
Angel Flight West
Angel Flight Central
Civil Air Patrol, U.S. Air Force Auxiliary
National Rural Health Association
Colorado Hospital Association
Kearny County Hospital
Lexington Regional Health Center
Lincoln Community Hospital