Angie Leondedis, Vice President, Client Services at Dobies Health Marketing
Angie Leondedis, Vice President of Client Services at Dobies Health Marketing, has been named President of the Board of Directors for Court Appointed Special Advocates (CASA) of Johnson & Wyandotte Counties…
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We understand the challenges rural hospitals face and the value they bring to America’s health. Through dhmstudio+, we are committed to advancing rural health by partnering with providers to meet their strategic marketing needs.
Recently, we had a special opportunity to combine marketing strength with social purpose by producing Corona Country: Solving the PPE Crisis in Rural America, a video that inspires action in meeting the PPE needs of rural hospitals. Through video production services and some in-kind support for strategy and logistics, we proudly contributed our time and talent to this cause. Watch as Ryan Antrim, our video producer, shares his experience throughout this meaningful mission:…
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Rural health is in crisis, especially now in the face of ongoing PPE shortages. When providers struggle to deliver care safely, entire communities are thrown in jeopardy. Rural health providers need everyone’s support, and their stories must be told.
Welcome to Corona Country: Solving the PPE Crisis in Rural America, a powerful video from the Heart4Heroes campaign that supports PPE needs at rural hospitals. As the video’s producers and a proud in-kind supporter of this campaign, we were honored to contribute as part of our commitment to social purpose and strengthening rural health. Please share this story far and wide:…
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Carol Dobies, MBA, Founder and CEO of Dobies Health Marketing
Carol Dobies, MBA, founder and chief executive officer of Dobies Health Marketing, was recently appointed to the Board of Directors for Gift of Life, a nonprofit organization dedicated to educating Greater Kansas City communities about transplantation…
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Carol Dobies, CEO of Dobies Health Marketing, helps teach high school seniors about eating healthy.
April 11, 2019 – Dobies Health Marketing and Natural Grocers joined forces again yesterday for the third annual Apple a Day event at Cristo Rey Kansas City, a Sisters of Charity of Leavenworth High School. This year, the focus was on engaging the senior class in healthy food choices as they transition into adulthood. By creating healthy foods together with the seniors in small-group sessions, the Apple a Day presenters provided hands-on guidance, resources and recipes that will serve the students well in college and beyond…
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There is a growing body of evidence around the benefits of corporate social responsibility (and its more modern, team-inclusive counterpart, corporate social engagement). A strong strategy can help build consumer loyalty, recruit and retain employees, and differentiate the brand in a competitive market.
Regardless of the brand benefits, for a corporate social responsibility strategy to be successful, it must be authentic and intimately connected to the culture of the organization. As author Edgar Papke wisely noted, brand is a lagging factor of culture, and social purpose must come from within. You must decide what you stand for and ensure your actions and behaviors reflect that choice…
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As 2017 comes to a close and we embark on a new year, it is an opportune time to think of how you can continue to build and strengthen your brand. At Dobies Health Marketing, we are fortunate to work with leaders across the healthcare spectrum, frequently advising on brand strategy. We often recommend our clients consider corporate social engagement as a key strategy for building brands, fostering loyalty and enhancing recruitment. Unlike corporate social responsibility, which typically is viewed as a corporate-driven, top-down obligation, corporate social engagement is a thoughtful, mission-driven approach that unites a company and its employees to make a greater social impact and ultimately build better brands.
While organizations have long participated in supporting charitable organizations and social movements, efforts to inspire, excite and engage employees historically have fallen flat. Examples of organizations writing hefty checks to support causes abound, while examples of willing and eager participation by employees are far less prevalent…
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Dobies Health Marketing launches “Apple a Day” – a program for corporate sponsors to choose a school and provide fresh, organic apples and nutrition education to local children, teens and families
As part of its Apple a Day program, Dobies Health Marketing (pictured above) handed out apples and nutritional flyers to students at Cristo Rey Kansas City.
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What do toothpaste, beer, shoes and hospitals have in common? A mission to do good. If you have been watching television or online ads lately, you may have noticed an upward trend of companies infusing corporate social responsibility into their brands. Corporate social responsibility refers to a business practice that involves participating in initiatives that benefit society. However, it is often viewed as a corporate-driven, top-down, obligatory duty that does not connect employees with the mission of the company.
Thanks in large part to the influence of Millennials (those born between 1980 and the early 2000s) in the workforce, corporate social responsibility is transitioning to a more palatable approach called corporate social engagement—a thoughtful, mission-driven approach that brings companies and employees together to make a greater social impact…
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