Strengthening Healthcare Brands Through Social Engagement

As 2017 comes to a close and we embark on a new year, it is an opportune time to think of how you can continue to build and strengthen your brand. At Dobies Health Marketing, we are fortunate to work with leaders across the healthcare spectrum, frequently advising on brand strategy. We often recommend our clients consider corporate social engagement as a key strategy for building brands, fostering loyalty and enhancing recruitment. Unlike corporate social responsibility, which typically is viewed as a corporate-driven, top-down obligation, corporate social engagement is a thoughtful, mission-driven approach that unites a company and its employees to make a greater social impact and ultimately build better brands.

While organizations have long participated in supporting charitable organizations and social movements, efforts to inspire, excite and engage employees historically have fallen flat. Examples of organizations writing hefty checks to support causes abound, while examples of willing and eager participation by employees are far less prevalent……