KANSAS CITY, Mo. — Following another year of healthy growth – an average per year growth of 30%, Dobies Health Marketing is starting the new year by expanding its client services team. This month, two new team members joined the strategy-first healthcare marketing firm: Tristan Carter as Marketing Manager and Jessica Lahasky as Marketing Specialist. The company also added a new health data strategy manager and senior media manager in January.

“Tristan and Jessica each bring unique, valuable skills to our organization that put the evolving needs of our healthcare clients front and center,” said Angie Schwartz, Vice President of Client Services. “We’re excited for their contributions to our growing client services team.”

As Marketing Manager, Tristan Carter plans and manages integrated marketing communications and advertising strategies for clients. She leads client relationships, primarily working with hospital and health system clients. In collaboration with the firm’s strategists, Tristan advises clients on effective marketing and brand strategies and supporting tactics. She helps define performance metrics and ensures our teams exceed client expectations on timing, budget and results. She also supports dhmstudio+, a unique service line from Dobies Health Marketing that supports rural and critical access hospitals in their marketing efforts.

With a bachelor’s degree in journalism and mass communications plus 10+ years’ experience managing marketing and client service activities, Tristan’s expertise aligns closely with the firm’s needs and capabilities.

“Dobies Health Marketing excels at data-driven, strategy-first marketing. That’s what drew me to this opportunity and made me want to join this collaborative team,” said Tristan. “I’m thrilled to be part of the mission to create healthier brands and inspire better, more informed decisions about health.”

Jessica Lahasky is the firm’s newest Marketing Specialist. In this role, she collaborates closely with creative, content, media, production and client services teams to support workflow and outputs for client marketing, branding and advertising projects. She coordinates project work, maintains timelines and delivers assets for production, paid media, organic social and highly integrated creative campaigns.

With a master’s degree in communication sciences and disorders, a bachelor’s in music therapy, and previous professional experience that includes SEO, digital content development, social media management and more, Jessica says her passion for creativity and helping others brought her to a career in healthcare marketing.

“From a young age, I knew I wanted to be involved in the healthcare industry and help people,” said Jessica. “Being able to combine my communication skills and creativity with my desire to empower patients and consumers is exactly where I want to be.

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

KANSAS CITY, Mo. — As the health industry ramps up efforts to come back strong from the pandemic, innovative healthcare marketing strategies are in high demand. In response, Dobies Health Marketing continues to expand its creative and client services teams. Last week, the Kansas City-based healthcare marketing firm welcomed Alexis McDowell as Account & Digital Project Coordinator and Donna Broussard Segura as Healthcare Marketing Writer.

“Alexis and Donna bring the right experience and skillsets to deliver exceptional work with powerful results for our clients,” said Thom Ludtke, Vice President of Creative Services. “As we adapt alongside our clients to the emerging needs of the post-pandemic health frontier, we are growing our team in ways that continuously strengthen our ability to do what we do best: blend strategic thinking with creative communications to create healthier brands.”

As Account & Digital Project Coordinator, Alexis works with clients and internal teams to ensure on-time, on-budget execution for all marketing, branding and advertising initiatives. As both a graduate and former employee of University of Missouri, Alexis brings a fresh understanding of cutting-edge digital marketing strategies, including design. Upon graduation, she hit a marketing homerun when she was selected as one of only 12 students to join the St. Louis Cardinals First Pitch Program Inaugural Class. Most recently, she has worked as a design professional and a project coordinator in the solar industry. She also worked with conversion software at Cerner. With a knowledge base grounded in technology, popular culture and the arts, Alexis brings a unique perspective to the firm’s strategy-first health marketing expertise.

“For a long time, I knew I wanted a career that would combine creativity and strategic thinking to elevate brands,” Alexis said. “I’m thrilled to join the Dobies Health Marketing team, where I can put my skills and passions to work in ways that create not only healthy companies, but also healthier consumers.”

As the newest member of our content development team, Donna Broussard Segura has more than 20 years of writing and marketing experience. She has worked at every level in the healthcare industry – from medical social worker to marketing executive. Donna has published a magazine, organized expos and hosted a health-focused radio show for the burgeoning 50+ market. She has also worked in program design and grant writing, garnering millions of dollars in funding for nonprofits. At Harvard, she was an editor at The Harvard Crimson and accepted into Harvard’s competitive creative writing curriculum, with studies that blended creative writing, psychology and visual arts.

“With clients that range from international biotech giants and academic medical centers to local non-profits tackling the healthcare needs of the homeless, I knew this was the place and team for me,” said Donna. “I’m so excited to exercise the full range of my imagination and curiosity to touch every aspect of this life-saving industry as it reimagines daily the possibilities of health. The heroes in the healthcare field deserve every ounce of the passion I bring to my work.”

Welcoming Alexis and Donna to the team is the latest in a series of developments that mark increasing growth for Dobies Health Marketing as it approaches 30 years in strategy-first health marketing. Earlier this summer, the company added Client Services Director Kristi Bond. With deep experience in digital/interactive projects, Kristi serves as a liaison for web and digital campaigns.

Alexis, Donna and the rest of the Dobies Health Marketing team can be reached at 816.753.3336.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first health marketing, branding and advertising firm, has appointed Angie Leondedis as its new Vice President, Client Services.

In her new role, Angie plans, manages and directs strategic marketing initiatives and provides excellent service for our clients that adheres to the firm’s strategy-first approach. She cultivates partnership-level relationships to support company business development and is responsible for onboarding new accounts to ensure long-term growth and client retention.

“Angie’s years of expertise and leadership in the hospital and health industry make her an excellent fit to lead our clients’ marketing strategies for healthier brands,” says CEO Carol Dobies. “She has a strong history of devising and implementing new programs that support client objectives.”

Angie has more than 30 years’ experience as a strategic communications and marketing leader in hospitals, health systems, academic medical centers, associations, physician and surgical practices, and health-related nonprofits. She has been recognized for talents in strategy development and translating corporate vision into tactical reality.

“I’m excited to join the Dobies Health Marketing team in this new role,” Angie says. “I’ve experienced first-hand the amazing impact our clients have on the health of their communities and patients across the nation. It’s a privilege to support their missions.”

Angie spent nearly eight years as Vice President, Communications, for Children’s Hospital Association, in Lenexa, Kan., and Washington, D.C., and operated a successful consulting practice. She spent 16 years in Chicago, where she held leadership positions at the American Hospital Association, Chicago Osteopathic Health System and Northwestern Medical Faculty Foundation. She received a bachelor’s degree in Speech Communications/Public Relations with a minor in Journalism at Miami University, Oxford, Ohio.

In keeping with our firm’s mission of community involvement and giving back, Angie volunteers as a Court Appointed Special Advocate (CASA) for children in the foster care system. She serves as Vice President on the Board of Directors for CASA of Johnson & Wyandotte Counties, and serves on the Executive Board of RJ Children’s Haven.

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.