Inside Dobies Health Marketing

Why Healthcare Marketing Matters to Me

November 9, 2015/in Inside Dobies Health Marketing/by Dobies Health Marketing

As a healthcare marketing professional, I am often asked what drives me—why I am passionate about healthcare marketing and why I think it is so important. The answer is simple: I care about my health and the future of our healthcare system, and I want to make a difference in people’s lives.

Like many healthcare consumers, I want access to information, products and providers that help me maintain my well-being—and I want it when I need it. Moreover, I want to know that if/when I have children someday, they will be able to find resources to meet their health and wellness needs. Healthcare marketing makes that possible…

Dobies Health Marketing: Committed to Making a Difference in Organ Donation

April 30, 2015/in Inside Dobies Health Marketing/by Dobies Health Marketing

We are a passionate group of people at Dobies Health Marketing. We take deep pride in our work and strive to help our clients improve the health of their communities. We know the campaigns we create, the brands we craft and the strategies we use can deeply impact the lives and health of others. After all, that’s why we come to work every day.

One healthcare cause close to our hearts is organ donation. Currently, there are more than 123,000 people on the transplant list, and each day approximately 79 people become transplant recipients. Yet, an average of 21 people die every day while waiting. Sadly, the number of those waiting far exceeds the number of donors…

InFocus: Meet Thom Ludtke

January 14, 2015/in Inside Dobies Health Marketing/by Dobies Health Marketing

“InFocus” showcases the unique personalities and talents on our team at Dobies Health Marketing. This week’s Q&A is with Thom Ludtke, Vice President of Client Services.

Welcome Thom – time to get InFocus!…

Happy Holiday Happenings at Dobies Health Marketing

December 23, 2014/in Inside Dobies Health Marketing/by Dobies Health Marketing

‘Tis the season for tradition, and to us that means our annual Holiday Scavenger Hunt! Each year at Dobies Health Marketing, we team up with our friends and associates at Group 3 Solutions to celebrate the holidays with an afternoon away from the office and around our great city. While we tend to share A LOT of laughs at each celebration, we also make sure to incorporate the values we hold dear. This year, we met three main goals for our 2014 holiday scavenger hunt: unleashing our creativity, giving back to our neighbors in need, and enjoying the centennial celebration inside Kansas City’s favorite holiday destination.

And, because we love what we do and can never really get enough of it, we even themed our festivities this year around our three-part process for healthcare marketing that inspired our new logo – Discover, Connect, Promote…

InFocus: Meet Shelly Searles

June 9, 2014/in Inside Dobies Health Marketing/by Dobies Health Marketing

“InFocus” showcases the unique personalities and talents on our team at Dobies Health Marketing.
This week’s Q&A is with Shelly Searles, Creative Services Manager.

Shelly Searles, Creative Services Manager

…

Healthcare Marketing Has Real Life Impact

January 17, 2012/in Inside Dobies Health Marketing/by Carol Dobies, MBA

It’s easy to get wrapped up in ROI and profit-building strategies. After all, as healthcare marketers, that’s what we’re hired to do. We drive growth. We build brands. And when we do, we often save lives.

Every day I wake up thinking about the consequences of our work. If you’re the chief executive at a healthcare organization, you and I have that in common. In healthcare, we know far more is at stake than the bottom line. Real people are affected by what we do and say about your brand…

This One Is Just for Fun

December 23, 2011/in Inside Dobies Health Marketing/by Carol Dobies, MBA

Given the nature of what we do, it’s no surprise that everyone at Dobies Health Marketing has at least two personality traits in common: our penchants for creativity and our competitive spirits.

Both factored in during our fourth annual holiday scavenger hunt earlier this month, when we took half a day to “unleash our creative potential” – something we do at work every day, but this time we took it to the streets of Kansas City. Together with our associates at Group 3 Solutions, we ventured out in teams, each one armed with a camera, a charitable donation, and a healthy determination to have fun and finish first…