Dobies Health Marketing Welcomes Derek McKinney as Health Data Strategy Manager

 

KANSAS CITY, Mo.— Derek McKinney – an experienced data analyst and strategist with a background in healthcare market research, reporting, analytics, performance dashboards and project management – has joined Dobies Health Marketing. The Kansas City-based firm specializes in strategy-first healthcare marketing, making skill sets like Derek’s essential for advising and collaborating with clients.

As Health Data Strategy Manager, Derek translates data into actionable business and marketing intelligence. He collects, integrates and analyzes market data to uncover insights that help drive strategy and inform tactical execution. A graduate of Kansas State University, Derek has held various analytical and strategic roles at Oracle Health (formerly Cerner) over the last decade. As such, he brings extremely relevant expertise to his role at Dobies Health Marketing, including proven strengths in data visualization, consumer/market research and e-commerce through such platforms as Tableau, Qualtrics, Google Analytics, Google Ads and others. He also supports competitive media marketing profiling through soviews+, a one-of-a-kind solution created by Dobies Health Marketing for hospitals and health systems.

“With his experience in healthcare and data-driven strategy, Derek is already providing new insights and efficiencies,” said Angie Schwartz, Vice President, Client Services. “That’s always mission-critical for us—continuously growing our analytical capabilities to ensure we’re propelling our clients forward to succeed at the forefront of their markets.”

During his 10+ year career at Cerner, Derek excelled at data-driven planning, product and growth strategy, and value creation, including new business models designed to manage risks, strengthen competitive advantages and increase profit margins for clients.

“I enjoy working at the intersection of healthcare and data because it enables me to use my analytical skills to help health organizations thrive – and when health organizations are thriving, they can do more for the populations they serve,” Derek said. “It’s exciting to be part of the Dobies mission to support healthier companies and communities.”

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.