Tonya Morton Joins Dobies Health Marketing as Senior Media Planner

KANSAS CITY, Mo. — Dobies Health Marketing is pleased to welcome media strategist Tonya Morton to its growing team. As Senior Media Planner, Tonya ensures smart and seamless media planning, buying and execution across multiple platforms, including traditional, digital, social, streaming, search and programmatic channels. With extensive experience in digital marketing strategy, she works closely with Dobies’ internal teams and national buying partners to support successful advertising campaigns for clients.

Before joining the Dobies team, Tonya was a senior digital media manager for Walz Tetrick Advertising for more than five years. There, she developed media strategies and plans and tracked campaign performance for numerous accounts in healthcare, education and business development. She also cultivated strong relationships with digital vendors and negotiated costs savings on behalf of clients. Over the course of her career, she has also held media, traffic and digital operations roles at ViaMedia, the Kansas City Star, Penton Media, and Barkley.

“As a senior-level media professional, Tonya knows how to drive cross-channel media strategies that work – that help our clients achieve their goals while staying on budget,” said Thom Ludtke, Vice President of Creative & Media Services. “From media planning and coordination to performance tracking and reporting, Tonya’s strengths benefit our clients, teams and media partners at every step.”

As the Dobies team welcomes her aboard, Tonya says she’s happy to join the mission and bring her energy and expertise to the group. “Marketing success relies on data-driven planning and execution, so I am thrilled to join the Dobies team of strategists, data analysts and creatives,” said Tonya. “Building stronger brands through smart media campaigns is incredibly gratifying, and I can’t think of a better industry than healthcare to do what we do.”

Interested in joining the team at Dobies Health Marketing? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.