meaningful insight to guide your hospital advertising strategies

Where should you place your media dollars?

Are your media spend, media investments and share of voice enough?

How can you compare your local marketing strategies to your competitors?

Where can you find multimedia samples from your competitors’ ad campaigns?

see your local market differently

soviews+ is an interactive competitive media market profile tool designed exclusively for hospitals. This subscription-based service provides access to specialized insights and comprehensive analysis on your competitors’ advertising initiatives. More than just data visualization, soviews+ offers an analysis of top drivers, key messages, and more – empowering you to make strategic, data-driven market decisions to compete with confidence.

soviews+ is media market intelligence at a glance that goes well beyond traditional investment reports to help you define a position across your competitive landscape. With a single click to your secure client portal, soviews+ lets you view and compare the data and creative assets for your top five competitors in key national markets:

  • Core marketing messages and top drivers
  • Share of voice
  • Media mix
  • Advertising investment
  • Creative assets for TV, print, digital and mobile
  • Client-supplied comparative awareness, preference and market share data, as available

compete with confidence

Brought to you by Dobies Health Marketing, soviews+ is your source for meaningful insights to guide your hospital’s advertising strategies. We bring decades of healthcare marketing, branding and advertising expertise to every client and every project. This experience, coupled with reliable data and a solid reputation for excellence, drives powerful results to your organization.

COMPREHENSIVE ANALYSIS

With intelligence that goes well beyond traditional media investment reports, soviews+ combines a detailed ad spend analysis with multimedia creative samples across your local landscape. The result is the most comprehensive competitive media market profile of its kind, customized to your market.

CURRENT CREATIVE SAMPLES

See your competitions’ latest advertising campaigns to learn what they are promoting and how they’re promoting it. For most markets, soviews+ collects current creative samples for spot TV, print, digital, video, mobile web and mobile app advertising. Full TV spots and videos can be played within your secure client portal.

SECURE ONLINE ACCESS

You will receive a unique password for secure access to your online soviews+ market profiles and creative samples. Profiles are clean and simple to navigate, empowering you with competitive market intelligence that is actionable and presentation-ready for your next C-suite or board meeting.

POSITIONING INSIGHT

Prepare to operate from a position of strength by knowing what, when and how much your competition is advertising. soviews+ evaluates each competitor’s marketing focus and messaging strategies, matching them against top consumer drivers to identify the spaces they are claiming in your local market.

MULTIPLE COMPETITORS

soviews+ includes the top five competitors in your market. Each hospital or health system is profiled to identify its footprint in your local market and the primary focus of its advertising strategies (such as promoting new facilities or differentiating services lines).

ROBUST DATA SOURCES

We collect data from primary research and secondary resources to provide the most accurate view of your market’s hospital advertising landscape. soviews+ can also integrate your institutional data, such as awareness, preference data and market share.

MEDIA INVESTMENT DETAILS

soviews+ collects each competitor’s reported advertising spend in multiple media channels. We use this information to calculate each organization’s share of voice and unique media mix, so you know where and how much each competitor is investing in media resources.

QUARTERLY
PROFILES

The focus of hospital advertising changes throughout each year, so your annual subscription to soviews+ includes quarterly reporting. Each report delivers specialized insight that empowers you to make informed decisions about your advertising strategies.

ready to dive deeper?

Call us today to learn how soviews+ can elevate your competitive positioning and marketing strategies.

816.753.3336

soviews+, brand scout+ and maps+ are trademarks of Dobies Health Marketing.