Dobies Health Marketing
  • about
  • services
  • team
  • insights
  • careers
  • contact
  • Search
  • Menu Menu
Share of Voice-Share of Market

The Dynamic Between Share of Voice & Share of Market

July 11, 2016/in Creative Advertising, Healthcare Marketing Strategy/by Julie Amor, MHA

An Infographic for Hospital Marketers

Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate share of voice and competitive positioning in the context of the full competitive landscape, they find their ad spend is not enough. Why? Because increasing share of voice is essential to market share growth.

For example, if your hospital is the local brand leader, excess share of voice is a worthwhile investment because it supports greater gains in market share than it does for competing brands. Likewise, if you’re competing against a brand leader, your advertising strategies need to be several times more effective than the brand leader’s to grow market share. The following infographic explains the dynamic between share of voice and share of market in more detail:

Infographic: Share of Voice & Share of Market

The key to creating and executing effective ad strategies is data. For the tools you need to analyze your positioning and guide your hospital’s advertising strategies, it’s time to discover soviews+:

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Recent Posts

  • Dobies Health Marketing Welcomes Todd Cardon as Health Data Analyst March 9, 2023
  • Creating a Healthier Healthcare Brand in 2023 January 30, 2023
  • Dobies Health Marketing and Clients Celebrate Advertising Excellence Awards December 16, 2022
  • Leveraging the Right Data in Your Hospital Marketing Strategy December 7, 2022
  • Mary Mitchell Joins Dobies Health Marketing as Senior Marketing Specialist October 17, 2022

view all insights

Download The Hospital Marketer's Guide to Smart Advertising Strategies

For your free download of The Hospital Marketer’s Guide to Smart Advertising Strategies, complete the fields below.

terms & conditions
contact us

©

All rights reserved • Dobies Health Marketing
110 W. 9th Street, Suite 100, Kansas City, MO 64105 • 816.753.3336
  • Twitter
  • LinkedIn
  • Facebook
  • Youtube
Breaking Through the Noisesoviews - competitive market profiling for smart advertisingPicture of woman reviewing hospital pricingTaking the Guesswork out of Hospital Costs
Scroll to top