Dobies Health Marketing News Archives

Meet Yusra Nabi: Dobies Health Marketing Expands Its Digital Marketing Team

Yusra Nabi, Digital Marketing Specialist

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing, branding and advertising firm, recently welcomed Yusra Nabi to the team as Digital Marketing Specialist. In this new role, Yusra works closely with the firm’s internal teams and digital media partners to plan and manage highly integrated digital marketing strategies for B2C and B2B healthcare clients.

With previous experience in digital communications including advertising, social media, email marketing, public relations, search optimization, web content and more, Yusra coordinates and supports a wide range of activities, from market and media planning to CRM and CMS support and analytics. As a graduate of The University of Kansas with two bachelor’s degrees – one in Journalism and Mass Communication and the other in Political Science – Yusra is a dedicated communications professional who loves solving challenges with strategy.

“As our clients’ needs grow and evolve, so too does our core team, ensuring we stay on time, on budget and on strategy at every step,” says Thom Ludtke, Vice President of Creative Services. “We are thrilled to welcome Yusra to our team and know she will provide significant value to our clients’ digital marketing initiatives.”

Yusra says she’s excited to join the Dobies Health Marketing team as well, for many reasons: “As I learned about this company, I could tell it was the place for me,” she says. “It’s an incredibly smart, client-focused team, and I feel very fortunate to join them in creating healthier brands across the industry.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Angie Leondedis Appointed Board President for CASA

August 28, 2020/in Corporate Social Responsibility, Dobies Health Marketing News/by Dobies Health Marketing

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

Angie Leondedis, Vice President of Client Services at Dobies Health Marketing, has been named President of the Board of Directors for Court Appointed Special Advocates (CASA) of Johnson & Wyandotte Counties.

CASA trains and supports volunteers who act as advocates in court on behalf of abused or neglected children. CASA advocates play a crucial role by monitoring a child’s situation, reporting findings to the court, and serving as a trusted adult presence in a child’s life.

“It is an honor to continue serving CASA as it celebrates 35 years of speaking up for children and providing them with loving, permanent homes,” Leondedis said. “I’m inspired by CASA’s dedicated staff, board, volunteers, donors, partners and the judges who find such value in CASA’s role in a child’s life.”

Leondedis has volunteered with CASA for five years as a trained advocate in the child welfare system. She joined the board three years ago and has served as an officer for the last two years. Last year, she served as First Vice President. Since 2017, Leondedis has been in a client leadership role at Dobies Health Marketing. She is also an advisor to RJ Children’s Haven, a non-profit organization providing day care services for immune-compromised children in the Kansas City area.

“Angie’s strong leadership qualities and her vision and passion for CASA make her an excellent choice for our next board president,” said Nate Lindstrom of Lockton Companies, CASA’s immediate past president. “I am confident she will be a tremendous leader for the organization and will advance our mission to give hundreds of abused and neglected children a chance to thrive in permanent homes.”

Leondedis begins her Board President role Sept. 1.

About Dobies Health Marketing

Carol Dobies Joins Gift of Life Board of Directors

March 10, 2020/in Corporate Social Responsibility, Dobies Health Marketing News/by Dobies Health Marketing

Carol Dobies, MBA, Founder and CEO of Dobies Health Marketing

Carol Dobies, MBA, founder and chief executive officer of Dobies Health Marketing, was recently appointed to the Board of Directors for Gift of Life, a nonprofit organization dedicated to educating Greater Kansas City communities about transplantation.

For more than two decades, Gift of Life has served as a national model for support, awareness and success of organ, eye and tissue donation. The organization collaborates with the transplant community, civic groups and area schools – driving the conversation through education and providing opportunities for transplant recipients to support and mentor current patients.

“I am honored to join the Gift of Life Board of Directors because I share their passion for greater awareness, understanding and collaboration,” Dobies said. “As a new Board member, I believe my marketing expertise and experience with the organ donation and transplantation industry can contribute to the mission, and I am eager to do my part to reduce the number of people on transplant waiting lists in Kansas and Missouri.”

As owner of Kansas-City based Dobies Health Marketing, Dobies has worked with numerous organizations associated with organ transplantation and donation over the past 30 years. She previously served on the board for the American Board for Transplant Certification, and she has long supported Midwest Transplant Network and regional and national clients with missions to elevate awareness of the life-saving power of organ donation and transplantation.

“Gift of Life’s vision and goals align closely with our company’s commitment to community service and our mission to help people make better decisions about their health,” Dobies said.

About Dobies Health Marketing

Dobies Health Marketing Names Angie Leondedis Vice President, Client Services

September 12, 2019/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first health marketing, branding and advertising firm, has appointed Angie Leondedis as its new Vice President, Client Services.

In her new role, Angie plans, manages and directs strategic marketing initiatives and provides excellent service for our clients that adheres to the firm’s strategy-first approach. She cultivates partnership-level relationships to support company business development and is responsible for onboarding new accounts to ensure long-term growth and client retention.

“Angie’s years of expertise and leadership in the hospital and health industry make her an excellent fit to lead our clients’ marketing strategies for healthier brands,” says CEO Carol Dobies. “She has a strong history of devising and implementing new programs that support client objectives.”

Angie has more than 30 years’ experience as a strategic communications and marketing leader in hospitals, health systems, academic medical centers, associations, physician and surgical practices, and health-related nonprofits. She has been recognized for talents in strategy development and translating corporate vision into tactical reality.

“I’m excited to join the Dobies Health Marketing team in this new role,” Angie says. “I’ve experienced first-hand the amazing impact our clients have on the health of their communities and patients across the nation. It’s a privilege to support their missions.”

Angie spent nearly eight years as Vice President, Communications, for Children’s Hospital Association, in Lenexa, Kan., and Washington, D.C., and operated a successful consulting practice. She spent 16 years in Chicago, where she held leadership positions at the American Hospital Association, Chicago Osteopathic Health System and Northwestern Medical Faculty Foundation. She received a bachelor’s degree in Speech Communications/Public Relations with a minor in Journalism at Miami University, Oxford, Ohio.

In keeping with our firm’s mission of community involvement and giving back, Angie volunteers as a Court Appointed Special Advocate (CASA) for children in the foster care system. She serves as Vice President on the Board of Directors for CASA of Johnson & Wyandotte Counties, and serves on the Executive Board of RJ Children’s Haven.

Dobies Health Marketing Welcomes Health Data Analyst to Strategy Team

July 31, 2019/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Jordan Kloewer, Health Data Analyst at Dobies Health Marketing

With proven expertise in translating data to actionable business intelligence, Jordan Kloewer supports strategy-first marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first marketing, branding and advertising firm for healthcare companies, recently welcomed Jordan Kloewer to the team as Health Data Analyst.

The new position is a key component in delivering data-driven strategic recommendations and communications to assist healthcare clients in reaching their business goals. With diverse skill sets in data analysis and visualization, Jordan researches, analyzes and interprets comprehensive market data to formulate conclusions that drive smart marketing and branding strategies.

“Jordan’s expertise positions him to make an immediate impact for our company and clients,” says CEO Carol Dobies. “Our ability to translate data into effective and actionable business intelligence is critical to sustained success in today’s evolving healthcare landscape.”

A native of Des Moines, Iowa, Jordan earned his bachelor’s in business administration from the University of Iowa. His previous work experience includes data collection and analysis, healthcare technology, creating performance dashboards and supporting marketing campaigns.

“As a candidate, I was excited to learn about this company and its commitment to strategy-first marketing – and I knew my skills would be a great fit for the needs of healthcare organizations,” Jordan says. “Joining an exceptional team and continuing to grow at the intersection of data and health is a dream come true for me.”

To learn more about what Dobies Health Marketing can do for your organization, call 816.753.3336 or email contact@dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. Our Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Dobies Healthcare Group Becomes Dobies Health Marketing

May 21, 2019/in Dobies Health Marketing News/by Dobies Health Marketing

It’s a small but significant change as we navigate health brands into the future.

As we embark on our 27th year as a leader in healthcare marketing, branding and advertising, we are pleased to announce that Dobies Healthcare Group is now Dobies Health Marketing.

“Our name change may seem simple, but to us it is very meaningful,” says Carol Dobies, MBA, chief executive officer, who founded the firm in 1992. “It celebrates the longstanding legacy of the Dobies brand in health marketing and symbolizes the emerging mindfulness that healthcare should be as much about health as it is about care.” The new name also better reflects the work we do and our approach to positioning health brands for the future.

“Our value as a health marketing firm is beholden to how we deliver. What differentiates us as an agency is what defines our unique capabilities: Our laser focus on strategy-first marketing, our exclusivity and specialization in health, and our sustained leadership position in market,” adds Julie Amor, MHA, president and chief strategy officer. “We are proud of our vision, mission and brand promise, and we are pleased to have a new brand identity that captures our true essence.”

Strategy-first marketing for health companies is not just what we do – it’s all we do. This model has driven our performance and our promise since the company started. We are fortunate that our work positions us alongside many forward-thinking clients who believe in our mission to fundamentally change the way people think about health.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing (formerly Dobies Healthcare Group) has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Holly Lawton Joins Dobies Health Marketing as Senior Writer/Project Manager

December 6, 2018/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Holly Lawton, Senior Writer/Project Manager

KANSAS CITY, Mo. – Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, recently welcomed Holly Lawton to the creative team as Senior Writer/Project Manager.

Holly works with strategy, client services and other creative managers to develop multimedia content and communications for integrated health marketing campaigns. She concepts, writes, edits and manages copy for creative campaigns, public relations and content marketing initiatives across a wide variety of media and channels, including television, radio, video, podcast, digital, web, print, search marketing and social media.

“Holly’s writing skillset, versatility and leadership abilities are a great fit for our creative team,” says Diane Morgan, Director of Content Development. “She is passionate about the power of engaging, consumer-focused content in healthcare, and she has a proven ability to connect messaging to strategy, which is very important to our work as a strategy-first marketing firm. She will be a tremendous asset for our clients and our team.”

Holly worked for media organizations in Kansas City, St. Louis and Portland, Ore., before transitioning to marketing and advertising in 2011. Her most recent full-time position was Manager of Creative for YellowFan Studios, Sprint’s in-house agency. Her experience also includes developing and managing content for Sprint’s digital marketing team, greyhealth group and VML.

Additionally, Holly has held numerous positions on the board of the Kansas City chapter of the International Association of Business Communicators, including president; and she is an active member of Social Media Club of Kansas City and Central Exchange. An Oklahoma City native, Holly graduated from the University of Kansas with a degree in journalism and has lived in Kansas City since 2000. With a strong commitment to animal rescue and outreach, she holds volunteer leadership roles with The Rescue Project and the KCK Pet Help Coalition.

“I’m truly honored to be part of a team with such great people and great vision at Dobies Health Marketing,” Holly says. “There are amazing stories to be told here. It’s so gratifying to help our clients change people’s lives and improve the way people think about health.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations, certifying boards and others.

Dobies Health Marketing Named Healthy KC Company for Third Straight Year

October 8, 2018/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

KANSAS CITY, Mo – For the third consecutive year, Dobies Health Marketing has earned certification as a Healthy KC company for excellence in workplace wellness.

The Kansas City-based healthcare marketing firm received Gold honors in 2018. This recognition comes from the Healthy KC Workplace Wellness initiative, a program created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City and other regional health and wellness leaders.

The Healthy KC program assesses the steps a company takes to support health and wellness across five Pillars of Health: nutrition, physical activity, tobacco cessation, work-life integration and design-build environment. Workplace wellness at Dobies Health Marketing includes exercise bikes, standing work areas, balance balls, and a special space dedicated to letting employees share articles, infographics and other communications with healthy lifestyle tips. Walking and standing meetings are encouraged, and the company hosts quarterly lunch-and-learns to provide expert guidance on such topics as nutrition, exercise, meditation and work-life integration.

Dobies Health Marketing also launched a “green” paper-saving initiative in the workplace in 2017. While it has long been customary for their employees to recycle paper, the new initiative is about lowering paper usage overall by encouraging use of employees’ portable laptops at internal meetings (versus bringing printouts and taking notes on paper), and to print double-sided whenever possible. From January through June 2018, the company reduced its paper use by 17 percent—including a 43 percent reduction in color copies—compared to the same period in 2017.

“Contributing to a healthy environment, both inside and outside the office, is very important to our employees,” said Carol Dobies, Founder and CEO, adding that the company’s mission is to inspire better health decisions locally, nationally and even globally. “We are honored to be recognized for promoting workplace wellness while doing our part to protect the environment.”

In addition to promoting health and wellness within its office, Dobies Health Marketing also brings its healthy culture into the community through its Apple a Day program.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company combines strategic thinking with creative communication to create healthier brands across the entire healthcare industry, from hospitals, health systems, physician groups, and payers to medical device manufacturers and distributors, pharmaceutical firms, associations, certifying boards and more.

Dobies Health Marketing Launches Division Focused on Advancing Rural Health

August 30, 2018/in Dobies Health Marketing News, Inside Dobies Health Marketing, Rural Health/by Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals.

To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue opportunities. Future sustainability also requires greater emphasis on keeping people healthy, as opposed to the traditional focus on treating illness and injury. However, most rural hospitals and clinics face significant roadblocks along this path, including restricted budgets, limited internal resources and even provider shortages that limit the access they provide.

That’s where dhmstudio+ comes in, say the leaders of Dobies Health Marketing, who developed the new service line to scale the firm’s advanced healthcare marketing strategy and branding expertise to meet the unique needs and address the unique challenges of rural providers.

“Our healthcare marketing experts understand the shifting healthcare landscape, and within it, we see new opportunities to create healthier communities,” explains Julie Amor, president and chief strategy officer for Dobies Health Marketing. She says rural hospital leaders can create long-term sustainability by engaging people with innovative programs and partnerships that keep quality healthcare local. dhmstudio+ is designed to inform and support such efforts.

Services, which range from strategic guidance to creative advertising with many offerings in between, are provided at a flat-rate fee to accommodate each client’s fixed monthly budgeting needs. “With dhmstudio+, rural hospitals have affordable access to our healthcare marketing team,” says Amor. “It’s like having their own fully staffed marketing department, but at a much lower cost.”

Carol Dobies, founder and chief executive officer, says dhmstudio+ aligns with the firm’s mission of combining strategic marketing and creative communication to create healthier brands – and to make a difference in how people think about health. “We are passionate about the essential role rural providers play in creating healthier communities,” says Dobies. “The same strategy-first healthcare marketing expertise we provide to large health system clients is now available to rural providers with limited resources, and we are committed to supporting their needs.”

To take a more in-depth exploration, read this client success story. For more information about dhmstudio+ or the complete scope of healthcare marketing, branding, advertising and PR services provided by Dobies Health Marketing, call 816.595.6723.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative campaigns. The Kansas City-based company serves the marketing needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations, certifying boards and others.

Adam Lee Joins Dobies Health Marketing as Client Services Manager

August 15, 2018/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Adam Lee, Client Services Manager

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, has hired Adam Lee as its new Client Services Manager.

In this role, Lee works with clients to ensure the on-time, on-budget execution of deliverables, including marketing, branding and advertising initiatives that align with the firm’s strategy-first approach. Lee brings more than a decade of healthcare marketing and communications experience to the team, including the planning and execution of integrated marketing campaigns, public relations and social media for healthcare corporations, agencies and associations. His specialized skillset and expertise will undoubtedly enhance brand, marketing and advertising initiatives for clients of Dobies Health Marketing.

“Adam’s extensive background in healthcare communications, coupled with his agency and client service experience, will greatly benefit the organizations we serve,” said Thom Ludtke, Vice President of Creative & Client Services. “His role will further enhance our team’s ability to provide the highest standard of strategic thinking and creative communications for healthier brands.”

Lee’s professional background includes proven success in strategic communications for such organizations as Cerner Corporation, greyhealth group and the American Academy of Family Physicians, among others. He says he is excited to become part of the team of experts at Dobies Health Marketing.

“I’m grateful for this opportunity to work with a healthcare marketing firm founded on strategy—something I thrive in,” said Lee. “I’m excited to apply my talents in marketing, communication, project management and strategic planning to elevate our clients’ brands.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards.