It’s a small but significant change as we navigate health brands into the future.
As we embark on our 27th year as a leader in healthcare marketing, branding and advertising, we are pleased to announce that Dobies Healthcare Group is now Dobies Health Marketing.
“Our name change may seem simple, but to us it is very meaningful,” says Carol Dobies, MBA, chief executive officer, who founded the firm in 1992. “It celebrates the longstanding legacy of the Dobies brand in health marketing and symbolizes the emerging mindfulness that healthcare should be as much about health as it is about care.” The new name also better reflects the work we do and our approach to positioning health brands for the future.
“Our value as a health marketing firm is beholden to how we deliver. What differentiates us as an agency is what defines our unique capabilities: Our laser focus on strategy-first marketing, our exclusivity and specialization in health, and our sustained leadership position in market,” adds Julie Amor, MHA, president and chief strategy officer. “We are proud of our vision, mission and brand promise, and we are pleased to have a new brand identity that captures our true essence.”
Strategy-first marketing for health companies is not just what we do – it’s all we do. This model has driven our performance and our promise since the company started. We are fortunate that our work positions us alongside many forward-thinking clients who believe in our mission to fundamentally change the way people think about health.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing (formerly Dobies Healthcare Group) has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.