What Every New Hospital CEO Needs to Know from the Marketing Team

One in four U.S. hospitals hires a new CEO every 3-4 years. That statistic, which comes from a 10-year study by the American College of Healthcare Executives, is a call to action. Why? Because rapid turnover at the executive level can have adverse effects on hospital relationships with key stakeholders like physicians, staff, board members, community partners, donors and others.

Clearly, hospitals – particularly rural and frontier hospitals – are challenged by recruiting the right leader for the organization and its community. Few studies, and even fewer hospital marketing executives, have explored what it takes to prepare newly recruited CEOs for stronger leadership. When new CEOs have an in-depth understanding of local market conditions and positioning opportunities, they are better prepared to move the organization forward……