Advancing Rural Health: Addressing Market Challenges

As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by healthcare providers and patients in America’s small-town communities. As shown in the chart below, rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. Market forces such as changing demographics, continued provider shortages, governmental influences and rapidly advancing technologies are changing healthcare delivery. Rural hospitals and care providers encounter additional obstacles with regard to disparate socioeconomic factors, geographical location, consumer health and lifestyle behaviors, and aging patient populations with higher-than-average rates of chronic illness.

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