Dobies Health Marketing News Archives

Dobies Health Marketing Launches Division Focused on Advancing Rural Health

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals.

To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue opportunities. Future sustainability also requires greater emphasis on keeping people healthy, as opposed to the traditional focus on treating illness and injury. However, most rural hospitals and clinics face significant roadblocks along this path, including restricted budgets, limited internal resources and even provider shortages that limit the access they provide…

Adam Lee Joins Dobies Health Marketing as Client Services Manager

August 15, 2018/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Adam Lee, Client Services Manager

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, has hired Adam Lee as its new Client Services Manager…

Dobies Health Marketing Welcomes Additional Expertise in Creative and Client Services

November 6, 2017/in Dobies Health Marketing News/by Dobies Health Marketing

Tara Grassie, Client Services Manager Anne Bracker, Creative Services Manager

Left: Anne Bracker, Creative Services ManagerRight: Tara Grassie, Client Services Manager

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, deepened its expertise with the addition of two very talented marketing professionals: Tara Grassie (client services) and Anne Bracker (creative services)…

Dobies Health Marketing Achieves Healthy KC Company Certification Again in 2017

October 9, 2017/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

KANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing firm located in downtown Kansas City, has been certified as a Healthy KC Company for the second consecutive year. This recognition comes from the Healthy KC Workplace Wellness initiative, a program created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City and other regional health and wellness leaders.

“We are very proud to be among the growing number of local companies who are making workplace wellness a priority,” said Julie Amor, President and Chief Strategy Officer at Dobies Health Marketing, adding that the company’s mission is to inspire better health decisions locally, nationally and even globally. “That health-positive philosophy is deeply embedded in every aspect of our work and highly embraced in our culture.”…

Dobies Health Marketing Strengthens Strategy-First Approach with Appointment of New President

September 27, 2017/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Julie Amor, MHA, President & Chief Strategy Officer of Dobies Health Marketing

As Dobies Health Marketing celebrates its 25th year, the healthcare marketing and branding company, led by Founder and Chief Executive Officer Carol Dobies, has named Julie Amor, MHA, as President. Amor’s appointment further elevates the firm’s ability to deliver market-leading strategies and measurable results to its clients…

#ThrowbackThursday: A Look Back at 25 Years in Healthcare Marketing & Branding

September 21, 2017/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Julie Amor, MHA

If you know me personally, then my enthusiasm for a ubiquitous trend like #ThrowbackThursday may seem out of character – but, then again, this is no ordinary Thursday. Later today, my team and I will graciously welcome many guests to our 25th anniversary celebration here at Dobies Health Marketing.

As a company, we have been creating healthier brands for 25 years and counting. It has been an amazing journey so far, one we are very eager to continue because we know the best is yet to come. Right now, healthcare is filled with extraordinary potential. An industry long known for slow change is now on the cusp of rapid reinvention. As the centuries-old paradigm of sick care transforms into lifecare, industry leaders everywhere are taking action to create healthier populations – making it their mission to keep people healthy rather than just being there to treat them when they’re sick…

The Rise of Consumerism in Healthcare Calls for a New Strategic Platform

June 19, 2017/in Dobies Health Marketing News, Healthcare Industry Trends, Lifecare/by Dobies Health Marketing

Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and HealthScape Advisors have co-authored a white paper called, “The Emerging Lifecare Model: How Consumerism is Driving Industry Collaboration Toward Health and Lifecare as a New Strategic Platform.”

The paper, which was released today, outlines four broad shifts in the rapidly evolving U.S. healthcare industry and discusses how these changes will lead to demand for a new model of care, which the authors call “lifecare.” In this innovative model, consumers and suppliers of comprehensive health services form collaborative partnerships – with each other and with other community-based organizations – to meet the continuum of consumer needs related to staying healthy over time, thereby creating healthier populations…

Kansas Hospital Association Earns Gold Award for 2016 We CARE We VOTE Campaign

May 2, 2017/in Dobies Health Marketing News/by Dobies Health Marketing

At Dobies Health Marketing, we are proud to work with organizations all across the healthcare industry that share our passion for inspiring better, more informed decisions about health and contributing to improved quality of life for patients. One such client is Kansas Hospital Association.

Last week, Healthcare Marketing Report announced the winners of its 34th Annual Healthcare Advertising Awards, and Kansas Hospital Association received a gold award for its We CARE We VOTE Campaign in the Public Relations Program category. Of the nearly 4,000 entries received, only 367 entrants earned gold awards. As KHA’s strategic partner, Dobies Health Marketing, led the development of strategy and creative communication assets for the award-winning campaign…

Dobies Health Marketing Welcomes New Content Development Manager

April 13, 2017/in Dobies Health Marketing News/by Dobies Health Marketing

Sam Carlson, Content Development Manager at Dobies Health Marketing

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, is enjoying continued growth in its 25th year, both inside and out. This week, Sam Carlson joined the creative team as the firm’s new Content Development Manager. Sam will help create and manage content for multimedia communications for the firm and its many healthcare clients…

New Community Give-back Program Inspires Healthy Eating, One Apple at a Time

April 6, 2017/in Corporate Social Responsibility, Dobies Health Marketing News/by Dobies Health Marketing

Dobies Health Marketing launches “Apple a Day” – a program for corporate sponsors to choose a school and provide fresh, organic apples and nutrition education to local children, teens and families

As part of its Apple a Day program, Dobies Health Marketing (pictured above) handed out apples and nutritional flyers to students at Cristo Rey Kansas City.

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