Medical Device Company Retains Dobies Health Marketing for New Brand Development, Marketing & Communications Plan

Kansas City, Mo. – KCBioMedix®, a leader in neurodevelopmental care technologies for premature infants, has retained Dobies Health Marketing (DHG) to develop a new corporate identity, brand strategy and marketing plan. DHG will lead the initiative by working closely with KCBioMedix leadership to revise the organization’s mission, vision, values and overall strategic intention (brand platform), as well as aligning the company’s actions with the new brand. DHG will help create a new corporate identity for KCBioMedix and assist with implementing the new brand across the company’s website and other digital marketing channels, sales collateral, trade show materials and more. DHG will also develop a marketing and communications plan to guide the organization in effectively building brand awareness.

California-based Health Plan Retains Dobies Health Marketing for Brand Audit

KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Health Marketing to conduct a healthcare brand audit. The California-based plan provides health coverage to individuals and third party administration services to employers in the Central Valley region. The brand audit involves multiple phases of in-depth market research with health plan members, consumers, employers, providers, community-based organizations and employees.

Associated Purchasing Retains Dobies to Lead Healthcare Brand Initiative

KANSAS CITY, Mo. – Associated Purchasing Services (APS), a group purchasing organization jointly owned by Missouri Hospital Association and Kansas Hospital Association, has retained Dobies Health Marketing to facilitate planning related to its corporate identity and brand. Dobies will lead the initiative by working closely with APS leadership and staff to enhance corporate identity, establish core messages and create a communication action plan to support the roll-out of the organization’s new messaging and identity.

Dobies Health Marketing Nominated for Small Business of the Year and Mr. K. Award

KANSAS CITY, Mo. – Each year, the Greater Kansas City Chamber of Commerce holds the Small Business Celebration, a series of events honoring small businesses in the Greater Kansas City area. Dobies Health Marketing was nominated again for the Small Business of the Year award in 2012, along with and the Mr. K. Award, an award named after famed Kansas City entrepreneur Ewing Kauffman.

Lawrence Memorial Hospital Renews Commitment with Dobies as Healthcare Marketing Agency of Record

KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Health Marketing as agency of record. Since 2008, Dobies Health Marketing has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services.

Hospital HIT Solutions Start-up Retains Dobies Health Marketing for Marketing & Branding Services

Kansas City, Mo. – Danforth Health Systems, an entrepreneurial start-up serving the EHR/meaningful use technology needs of small, rural and critical access hospitals, has retained Dobies Health Marketing (DHG) for marketing and brand development services. DHG will lead the initiative by establishing the new health IT firm’s corporate identity, developing key messages, fine-tuning the company’s value proposition, and working closely with leadership to ensure services and operations support brand messaging. DHG will also execute sales promotional tools for Danforth Health Systems, including a new website and digital marketing campaigns.

Dobies Presents Social Media Strategies at KCHCS

KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Health Marketing, led a panel discussion at the Kansas City Healthcare Communicators Society (KCHCS) 2011 Fall Conference last week. Healthcare professionals who attended the interactive session gained a better understanding of best practices in social media strategies. Panelists included representatives from two area hospitals, and a data and analytics expert from a local firm that monitors web and social media traffic.

Dobies Health Marketing Facilitates Strategic Planning for NATCO

KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After presenting key findings from the brand audit to NATCO leadership, Dobies Health Marketing facilitated a two-day strategic planning session earlier this month to convert data-driven recommendations into strategies and tactics.

Healthcare Software Leader Retains Dobies Health Marketing for Brand Positioning & Campaign Development

Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware Information Systems, Inc. has retained Dobies Health Marketing (DHG) for brand positioning and campaign development. In 2010 Mediware retained DHG for customer research to support pending homecare software acquisition initiatives, and DHG will now mine further into customer and other stakeholder interests to assess Mediware’s brand strengths, identify meaningful brand attributes, define the unique selling position, and develop key messages and concepts for a 6-12 month creative campaign.