Associated Purchasing Retains Dobies to Lead Healthcare Brand Initiative

February 21, 2012/in Dobies Health Marketing News/by Dobies Health Marketing

KANSAS CITY, Mo. – Associated Purchasing Services (APS), a group purchasing organization jointly owned by Missouri Hospital Association and Kansas Hospital Association, has retained Dobies Health Marketing to facilitate planning related to its corporate identity and brand. Dobies will lead the initiative by working closely with APS leadership and staff to enhance corporate identity, establish core messages and create a communication action plan to support the roll-out of the organization’s new messaging and identity…