California-based Health Plan Retains Dobies Health Marketing for Brand Audit

March 3, 2012/in Dobies Health Marketing News/by Dobies Health Marketing

KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Health Marketing to conduct a healthcare brand audit. The California-based plan provides health coverage to individuals and third party administration services to employers in the Central Valley region. The brand audit involves multiple phases of in-depth market research with health plan members, consumers, employers, providers, community-based organizations and employees…