Corporate Re-Branding: A Company Identity Checklist

In our previous post, we counted down the 10 essential steps to trade name changes. When the time comes to launch, you may decide to outsource the work or partner with your agency, or you may plan and execute your trade name change entirely in house. Either way, it all starts with an inventory of corporate assets that carry your corporate brand identity. To help, we’ve included a checklist below.

This checklist is not exhaustive, but it’s a great starting point. We recommend meeting with key representatives from each department to customize the plan for your company. From there, you can assign tasks and deadlines for a timely and thorough roll-out……