Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?

To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both?

As president of a healthcare marketing, branding and advertising firm, I often hear the terms “brand identity” and “brand image” used interchangeably. While these two paths do intersect and build on one another, they are really quite different in what they will achieve for your company……

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