A Countdown to Launching Your New Company Name

‘Tis the season to be thankful for good fortune, which for us includes many fun projects with a wide range of healthcare clients. With a New Year approaching, it seems fitting that two of these projects involve helping clients unveil new trade names. Two very different companies – one in the health technology space and the other in healthcare supply chain services – both rolling out new trade names and logos that more accurately reflect what their brands are all about.

When they reveal their new corporate identities in January, they’ll do it with all the right messages to every applicable audience across every applicable channel. In doing so, they’ll revitalize their brands in ways that are meaningful for employees, consumers and all other audiences, which will lead a steady pace of new prosperity in the new year……