Like any competitive environment, hospital markets include two key types of players: With the right strategies and tools in place, challenger brands have an opportunity to rival long-established leaders by creating and executing effective, data-driven marketing and advertising strategies that help them effectively compete… Read more
Like most wives and mothers, I have a say in all healthcare decisions for my husband, my teenager, and myself – but my influence doesn’t end there. As my 80-something mother becomes increasingly reliant on loved ones to take the reins for her well-being, I now play a role in her healthcare choices as well. […]
Consumer healthcare marketers know millennials – generally defined as people born between 1980 and the early 2000s – are one of the most challenging segments to win over. There are countless blogs and articles about how millennials think, how to reach them and how to motivate them to act. So let’s turn the conversation around and […]
I speak for all of us at Dobies Health Marketing when I say this: we LOVE what we do at work every day. As healthcare marketing strategists, artists, storytellers, brand-builders and more, we feel very fortunate that our work empowers us to make a difference. While marketers everywhere have the opportunity to strengthen brands and […]
Can you spot what’s different about us? Hint: look in the upper left corner of your screen. We have a new logo!… Read more
KANSAS CITY, Mo – Dobies Health Marketing, the area’s premier healthcare-specialized marketing, branding and advertising agency, has new talent on its roster. Since settling into new offices in downtown KC’s library district last year, the company has added four new professionals to its line-up. From research and planning to creative direction and account services, each […]
Going viral…it’s the holy grail of modern-day mass marketing. How do you breathe enough life into your content for it to touch thousands or even millions of people beyond your reach? It’s not easy, but it does become easier if you know what you’re doing before you start production. Follow these five tips to boost […]
Technology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and things are just getting started. In other words, what we’ve done so far with healthcare innovation pales in comparison to what we haven’t done…yet. For healthcare marketers, that means:… Read more
As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect emotionally in ways that build affinity and loyalty, make it authentic by carrying that connection […]
We know, we know – you’ve heard it many times: your healthcare organization needs an active social media presence. There’s plenty of information out there about best practices for healthcare social media (#HCSM), so the last thing you need is another how-to blog post. Instead, let’s take a look at how people say they’re using […]
