Healthcare Industry Trends Archives - Dobies Health Marketing

Case Study: Competitive Market Intelligence for Hospitals with soviews+

December 20, 2021/in Healthcare Industry Trends, Healthcare Marketing Strategy/by Dobies Health Marketing

A Texas-based health system facing competition in multiple metro areas sought to synthesize market data and creative samples from other top hospitals. The solution? soviews+, a custom portal featuring detailed, market-specific intelligence and creative samples from multiple DMAs in one comprehensive dashboard. Read our latest case study to learn how we leveraged soviews+ to illuminate market opportunities and capture share of voice for this health system.

Learn more about soviews+, the only interactive competitive media market profile designed exclusively for hospitals:…

Top 5 Healthcare Marketing Trends to Watch in 2019

February 5, 2019/in Healthcare Industry Trends, Healthcare Marketing Strategy/by Julie Amor, MHA

When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers, demonstrate value, use data effectively and keep people healthy. In response, many thought leaders are publishing predictions for 2019 in healthcare and healthcare marketing.

I know what you’re thinking: So many lists but so little time, right? As executives, we love to read, but it can be difficult to find actionable information in a sea of trends and predictions. That’s why I’ve taken time to dive deep into the issue and emerge with what I see as the top five trends to watch in healthcare marketing for 2019:…

The Consumer Quest for Well-Being

June 19, 2018/in Consumerism, Healthcare Branding, Healthcare Industry Trends, Healthcare Marketing Strategy, Lifecare/by Julie Amor, MHA

This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind.

There has been a notable uptick in consumer use of products, services and web/mobile applications that cater to their increasing desire to maintain an overall healthy state of being. The connected wearable device category alone reached 453 million users in 2017, and it is projected to nearly double by 2021 (findings available here for Statista subscribers)…

Consumer Demands Give Rise to Telehealth Adoption, and the Value is Becoming Evident

March 30, 2018/in Consumerism, Healthcare Industry Trends, Lifecare/by Julie Amor, MHA

This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers for long-term sustainability.

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Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options

March 1, 2018/in Consumerism, Healthcare Industry Trends, Lifecare/by Julie Amor, MHA

In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their health-related decisions. They are responding with increased demand for more and better information.

To keep pace with this demand, traditional and non-traditional entities are joining together to provide lifecare solutions that benefit the consumer as well as the industry. In a whitepaper we co-authored with HealthScape Advisors, we define lifecare as a new, consumer-centric ecosystem that offers integrated health-related services across the full continuum of consumer needs…

The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change

January 30, 2018/in Consumerism, Healthcare Industry Trends, Lifecare/by Julie Amor, MHA

Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services…

The Emerging Lifecare Model: A Platform Strategy for a Healthy Future

June 19, 2017/in Consumerism, Healthcare Industry Trends, Lifecare/by Julie Amor, MHA

For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must adapt to emphasize prevention as well as treatment, healthcare is now actively transforming into lifecare. Engaging people in their desire to remain healthy—beyond just receiving treatment when they are not—is the newest requirement for sustainability in the industry.

Market forces converge, shifting the healthcare landscape to lifecare.

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The Rise of Consumerism in Healthcare Calls for a New Strategic Platform

June 19, 2017/in Dobies Health Marketing News, Healthcare Industry Trends, Lifecare/by Dobies Health Marketing

Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and HealthScape Advisors have co-authored a white paper called, “The Emerging Lifecare Model: How Consumerism is Driving Industry Collaboration Toward Health and Lifecare as a New Strategic Platform.”

The paper, which was released today, outlines four broad shifts in the rapidly evolving U.S. healthcare industry and discusses how these changes will lead to demand for a new model of care, which the authors call “lifecare.” In this innovative model, consumers and suppliers of comprehensive health services form collaborative partnerships – with each other and with other community-based organizations – to meet the continuum of consumer needs related to staying healthy over time, thereby creating healthier populations…

Three Solutions for Navigating Market Changes in Healthcare

September 1, 2016/in Consumerism, Healthcare Industry Trends, Healthcare Marketing Strategy/by Julie Amor, MHA

No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their practices as they secure a meaningful role in the industry.

As I recently shared in an interview with the Kansas City Business Journal, “It always used to be about healthcare, and now we’re seeing it morph into life care … being able to take care of patients beyond just when they’re ill, but keeping them healthy for a lifetime.”…

Taking the Guesswork out of Hospital Costs

July 28, 2016/in Healthcare Industry Trends/by Dobies Health Marketing

After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session, I began to think more about the role of marketers in hospital price transparency initiatives. Participants at the session joined in a lively discussion about consumer expectations for comparative data on healthcare costs. With many providers supporting price transparency, marketers are seeking additional resources to successfully communicate consumer-friendly information about hospital costs.

Launching a price transparency initiative in a hospital can seem overwhelming. This is due in large part to the fact that each patient’s healthcare needs are different, and cost structures related to testing and treatment can be complex – often with one or more third party payers – making out-of-pocket costs hard to understand for consumers. Hospitals, in particular, struggle to find the best way to share this information on a public platform. Below are five key takeaways to help hospital marketers take an active role in creating successful communication strategies for price transparency…