Healthcare Social Media: Directing the Conversation

We know, we know – you’ve heard it many times: your healthcare organization needs an active social media presence. There’s plenty of information out there about best practices for healthcare social media (#HCSM), so the last thing you need is another how-to blog post. Instead, let’s take a look at how people say they’re using social media in matters related to their health, and how providers are joining – even leading – the conversation.

To quote the creators of this infographic that illustrates social media in healthcare, “People will talk about anything on Facebook – even their surgery or their doctor.” Those are important conversations to know about, and it’s equally important to make your own messages heard. With that in mind, here’s our take on the key findings presented in the infographic:……