KANSAS CITY, Mo. – Each year, the Greater Kansas City Chamber of Commerce holds the Small Business Celebration, a series of events honoring small businesses in the Greater Kansas City area. Dobies Health Marketing was nominated again for the Small Business of the Year award in 2012, along with and the Mr. K. Award, an award named after famed Kansas City entrepreneur Ewing Kauffman…
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KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Health Marketing as agency of record. Since 2008, Dobies Health Marketing has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services…
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Kansas City, Mo. – Danforth Health Systems, an entrepreneurial start-up serving the EHR/meaningful use technology needs of small, rural and critical access hospitals, has retained Dobies Health Marketing (DHG) for marketing and brand development services. DHG will lead the initiative by establishing the new health IT firm’s corporate identity, developing key messages, fine-tuning the company’s value proposition, and working closely with leadership to ensure services and operations support brand messaging. DHG will also execute sales promotional tools for Danforth Health Systems, including a new website and digital marketing campaigns…
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KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Health Marketing, led a panel discussion at the Kansas City Healthcare Communicators Society (KCHCS) 2011 Fall Conference last week. Healthcare professionals who attended the interactive session gained a better understanding of best practices in social media strategies. Panelists included representatives from two area hospitals, and a data and analytics expert from a local firm that monitors web and social media traffic…
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KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After presenting key findings from the brand audit to NATCO leadership, Dobies Health Marketing facilitated a two-day strategic planning session earlier this month to convert data-driven recommendations into strategies and tactics…
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Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware Information Systems, Inc. has retained Dobies Health Marketing (DHG) for brand positioning and campaign development. In 2010 Mediware retained DHG for customer research to support pending homecare software acquisition initiatives, and DHG will now mine further into customer and other stakeholder interests to assess Mediware’s brand strengths, identify meaningful brand attributes, define the unique selling position, and develop key messages and concepts for a 6-12 month creative campaign…
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