Healthcare Marketing Report Recognizes KHA with Healthcare Advertising Award
At Dobies Health Marketing, we are proud to work with organizations all across the healthcare industry that share our passion for inspiring better, more informed decisions about health and contributing to improved quality of life for patients. One such client is Kansas Hospital Association.
Last week, Healthcare Marketing Report announced the winners of its 34th Annual Healthcare Advertising Awards, and Kansas Hospital Association received a gold award for its We CARE We VOTE Campaign in the Public Relations Program category. Of the nearly 4,000 entries received, only 367 entrants earned gold awards. As KHA’s strategic partner, Dobies Health Marketing, led the development of strategy and creative communication assets for the award-winning campaign.
The We CARE We VOTE campaign was a statewide initiative to empower and educate Kansas hospital and healthcare workers about legislative challenges facing Kansas hospitals in the 2016 election year. Designed to inform and inspire, We CARE We VOTE provided a comprehensive suite of materials for hospitals to use in rallying their physicians and employees – who represent 84,000 Kansans with professional interests in protecting patient access to healthcare – to understand the issues and cast their votes in the state primary and general elections.
The integrated campaign included more than a dozen materials ranging from an activation/communication plan to video and social posts, legislative outreach collateral, and more – all in full compliance with legal guidelines for hospital involvement in election-related activities. To engage Kansas healthcare workers, KHA distributed more than 200 campaign toolkits by mail to hospitals throughout the state and published a downloadable toolkit for members on its website. The online toolkit also linked to a list of candidates supported by KHA’s political action committee. The KHA-PAC’s candidate selections were based on local hospital input and candidate support for hospital-related issues.
KHA reports that three-quarters of its hospital members were actively engaged in getting out the vote. Candidates supported by the KHA-PAC won 70 out of 84 races, 26 of 34 Senate seats, and 44 of 50 House seats. By motivating thousands of Kansas hospital employees to make their voices heard at the polls, We CARE We VOTE contributed to the election of more moderate Kansas state officials, adding new strength to KHA’s broader legislative advocacy efforts for Kansas hospitals.
“We commend KHA for its substantial investment in the effort to improve access to healthcare for all Kansans by inspiring Kansas hospital employees to vote,” said Carol Dobies, CEO and Founder of Dobies Health Marketing. “It was an honor to support KHA, as well as all Kansas hospitals and hardworking Kansas residents, by assisting with this campaign.”
This year’s Healthcare Advertising Awards will be distributed in June. View the full list of winners.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. Together, the experts of Dobies Health Marketing combine strategic marketing with creative communications to create healthier brands.
About Kansas Hospital Association
The Kansas Hospital Association is a voluntary, non-profit organization existing to be the leading advocate and resource for members. KHA membership includes 212 member facilities, of which 126 are full-service, community hospitals. Founded in 1910, KHA’s vision is: “Optimal Health for Kansas.”