Hospital Advertising Strategies to Recapture Patient Volume During Pandemic

The first six weeks of this pandemic cut patient volume in half for U.S. health systems. Now, six months in and counting, emergency rooms continue to see patient visits down by 25% due to consumer fears of COVID-19 transmission mixed with increased use of telehealth and other alternate care settings. While trends are definitely up for virtual care, increasing overall volume for primary and specialty care remains a priority for most hospitals. From surgical, stroke and cardiac care to wellness exams, health screenings, rehab therapy, chronic care management and more, your patients have been delaying necessary care. How can you re-engage them in their health and recapture that patient volume?

Some hospital marketers are using industry list-serves to compare ideas with colleagues, occasionally sharing examples of tactics or key messages – but we know a better way. We dove into soviews+, our hospital competitive profiling solution, to share recent television spots (streaming and broadcast), digital video and other creative in market as another source of inspiration……