Smart Media Buying in a Presidential Election Year

Executing a successful advertising strategy – one that helps your organization maintain share of voice in a presidential election year – is no easy challenge. As political campaigns heat up over the summer into fall, it is essential to consider how political ad spending will impact, or should we say dominate, the advertising ecosystem you’re competing in.

Between 2020 and 2024, U.S. digital political ad spending has surged by more than 156 percent. Your digital spending needs to be surging at the same time. Why? Because digital programmatic media is driving the health market right now……