Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders – The most dominant or recognizable brand in the market typically enjoys the greatest market share. Also known as a market leader, a brand leader usually drives the largest profit margins, making this […]
About Thom Ludke
A proven and results-focused marketer of 20 years, Thom has helped a diverse set of businesses build strong brands and grow revenue through integrated marketing programs. As our VP of Client Services and an experienced leader in data-driven strategic planning and account management, he is highly engaged with his clients and committed to working collaboratively to achieve their business goals.
Consumer healthcare marketers know millennials – generally defined as people born between 1980 and the early 2000s – are one of the most challenging segments to win over. There are countless blogs and articles about how millennials think, how to reach them and how to motivate them to act. So let’s turn the conversation around and […]