The Hospital Marketer’s Guide to Smart Advertising Strategies
Consumers are exposed to an array of advertising messages at every turn. As the healthcare industry transforms and adapts to an increasingly consumer-centric market, your hospital or health system’s competition to be known as the local provider of choice has reached an all-time high.
To make results-oriented advertising decisions, you need detailed information about your local competitors’ advertising efforts. Knowing how your ad spend and share of voice compares to the competition is a critical first step – but you need deeper insight to make effective, data-driven decisions about your creative campaigns and media buys.
Download The Hospital Marketer’s Guide to Smart Advertising Strategies to discover:
- How an in-depth competitive market profile empowers you to make the right decisions about local advertising efforts
- How soviews+ provides the healthcare industry’s only comprehensive competitive marketing profile (made for healthcare marketers by healthcare marketers)
- How increasing share of voice leads to increased market share
- How to elevate your market position and drive growth for your healthcare organization — without spending unnecessary time and resources gathering the right data
Ready to learn more? Just enter your information to download your free copy of The Hospital Marketer’s Guide to Smart Advertising Strategies.
Contact us for more information.
Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. Our Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to health technology firms, medical device manufacturers, associations, certifying boards and more. With a promise to always engage strategy first, our mission combines strategic marketing with creative communication to create healthier brands.