Engaging Patients through Social Media

Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social Media to Improve Patient Engagement. With expert input spanning a wide range of social networking tools and best practices from our healthcare marketing panelists, the session promises to provide an eye-opening look at what it takes to continuously engage patients online.

Here are highlights from colleagues in the healthcare social media field:……

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