What is Your Superpower?

Believe it or not, you do have a superpower. Do you know what it is? That may seem like a silly question, but looking within yourself to identify your core strength is actually very empowering. Most people can put their fingers on their superpowers fairly quickly, with just a little introspection and perhaps a touch of feedback from their peers.

However, while the same is true for companies – that each organization has a core strength or purpose that sets it apart – many company leaders struggle to identify their organizations’ unique competitive advantages (a.k.a. superpowers). Those who can articulate their company’s superpower often do so in overly simple or extremely complex ways. If you think your superpower is nothing more than your company’s product or service, you’re oversimplifying. On the other hand, if you need several sentences to describe your superpower, you’re making it too complicated. The key is distilling your superpower down to ONE THING your company does differently from and/or better than anyone else in the industry……