Measuring Your Facebook Marketing Efforts

Research shows healthcare consumers look to social media for health information – and more than 40% take action based on health advice they find through social media. And that’s not just the younger demographics – for example, a 2013 Florida poll of adult internet users revealed that more than one third (36%) of individuals over the age of 50 have used social media to find and share health information. If done right, social media marketing and advertising can provide worthwhile opportunities to increase reach and engage individuals.

Facebook is an effective tool for reaching multiple demographics and provides meaningful insight to monitor the success of your messaging. Clicking on the Facebook Insights tab will give you a nice overview of how your posts are performing, including information on page likes, post reach and overall engagement. Here are a few insights to consider when using Facebook to engage with healthcare consumers:……