Advancing Rural Health: 7 Steps to Service Line Marketing Strategy

Over the last few weeks, we have been discussing market challenges for rural health providers, as well as opportunities for innovation that emerge from creating an ecosystem of health via community partnerships and an emphasis on the value of primary care. With primary care alignment supporting the rural health ecosystem, critical access hospitals and rural providers can concurrently focus on service line growth to meet the needs of rural and underserved areas that lack sufficient healthcare services.

Hospital CEOs likely have many questions about how to best prioritize marketing dollars based on service lines with the greatest profitability, growth prospects, operational readiness, recruitment capacity and more. The organization’s strategic plan may hold some, but not all, of the answers. To fully illuminate answers and achieve targeted service line growth for the organization, we suggest this seven-step, data-driven process to establish a comprehensive service line marketing strategy:……