Data Visualization: Illuminating Healthcare Marketing Strategies

Worldwide, the healthcare data analytics market is expected to be worth nearly $50 billion by 2024. That’s a lot of data analysis, and with good reason – it’s no secret that data drive smart decisions. And yet, we see all too often that the resulting analyses fall short of telling healthcare leaders what they really need to know.

Tables and spreadsheets have their limits – all the information is there, and it looks tidy enough, but finding the so-what amid a sea of rows and columns that extend far beyond your screen is challenging. If we keep important insights locked in cells, they don’t tell stories, so they don’t provide much value. Data visualization, on the other hand, is an excellent way to bring data to life. It heightens your ability to recognize patterns and opportunities that may otherwise get lost in the haystack……