Prepare, React, Recover: A Step-By-Step Guide for Crisis Communications in Healthcare

Expect the unexpected – that’s the first fundamental when it comes to managing a crisis. The others: Crisis is never convenient, addressing the crisis correctly can help resolve it, and playbooks are essential. At a recent conference of the Kansas Association of Public Information Officers, our Director of Marketing and Client Services, Lindsey Elliott, shared her experience in healthcare public relations along with her three-step plan approach.

The first thing you need is a Crisis Communications Plan. It is a living, breathing document that is thought-out and prepared during times of calm – and applicable to almost every crisis situation imaginable. Each time you use the plan in action, perform a postmortem analysis after the dust settles to make updates according to lessons learned……